TrueConversion tracks the traffic source of every form submission on your WordPress site and lets you mark only the real commercial enquiries as conversions. Those conversions are then sent back to Google Ads via the offline conversion API, so Google can optimise your ad spend for leads that actually matter.

The Problem

Google Ads counts every form submission as a conversion — including spam, sales pitches, job seekers, and people who clicked the wrong button. This means Google optimises your campaigns to find more of these junk leads, wasting your budget.

The Solution

TrueConversion captures the Google Click ID (gclid) along with UTM parameters and other ad platform click IDs. When a form is submitted, you can mark genuine commercial enquiries as conversions and send them back to Google Ads. Google then learns what a real lead looks like and optimises accordingly.

Key Features

Automatic UTM & Click ID Capture — Captures utm_source, utm_medium, utm_campaign, utm_term, utm_content, gclid, fbclid, msclkid, and more.
Works With All Major Form Plugins — Contact Form 7, WPForms, Gravity Forms, Ninja Forms, Formidable Forms, Fluent Forms, Elementor Pro Forms, Forminator, and Jetpack Forms.
Conversion Marking — Mark real enquiries as conversions with one click.
Google Ads Upload — Automatically send conversions to Google Ads via the offline conversion API.
Dashboard — View all form submissions with traffic source, UTM data, and conversion status.
CSV Export — Export all entries including conversion data.
Email Notifications — Per-submission alerts and a monthly summary email.
Privacy Friendly — IP addresses are anonymised. No data sent to third parties beyond Google Ads (only when you connect it).

Want AI to automatically classify leads for you, plus daily/weekly summary emails? See TrueConversion Pro, a separate add-on plugin.

Supported Form Plugins

Contact Form 7
WPForms (Lite & Pro)
Gravity Forms
Ninja Forms
Formidable Forms
Fluent Forms
Elementor Pro Forms
Forminator
Jetpack Forms
Any form via the [tc_fields] shortcode

Free vs. Pro

This plugin (Free) includes all form integrations, the dashboard, CSV export, email notifications, conversion marking, and Google Ads offline conversion upload — unlimited entries, no time limit.

TrueConversion Pro is a separate add-on plugin that layers on top of this one and adds AI-powered lead classification plus daily/weekly summary emails.

Third-Party Services

This plugin connects to the following third-party services:

Google Ads API

When: When uploading offline conversions or fetching conversion actions (all plans, when Google Ads is connected).
What is sent: Google Click ID (gclid), conversion action ID, conversion timestamp.
Service: Google Ads API
Privacy Policy: Google Privacy Policy
Terms: Google Ads API Terms and Conditions

TrueConversion Relay Server

When: During Google Ads OAuth connection flow, token refresh, and API requests.
What is sent: OAuth state token, site URL, refresh token (for token refresh), Google Ads API requests (proxied with developer token).
Service: trueconversion.net/wp-json/tc-relay/v1
Purpose: Securely handles Google OAuth and API requests without exposing the client secret or developer token in the plugin code.
Privacy Policy: TrueConversion Privacy Policy

Forge TrueConversion Lead Tracking for Google Ads