FirePixel for WooCommerce
FirePixel for WooCommerce connects your WooCommerce store to the FirePixel platform, enabling server-side Facebook/Meta Pixel event tracking.
Key Features:
- Server-side event delivery via FirePixel API — bypasses ad blockers and iOS restrictions
- Automatic tracking of key WooCommerce events: AddToCart, RemoveFromCart, ViewContent, InitiateCheckout, Purchase, and more
- Facebook Pixel initialization script injected automatically on the frontend
- Event deduplication to prevent double-counting
- Background async event queue — no impact on page load time
- Debug logging via the WooCommerce logger
- Quick Connect flow for easy API key setup
Tracked Events:
- AddToCart
- RemoveFromCart
- ViewCart
- ViewContent (product pages)
- InitiateCheckout
- Purchase
- OrderStatusChanged
External services
This plugin connects to external services to deliver server-side conversion tracking and to inject client-side pixel scripts on your storefront. Below is a full disclosure of each service, what data is sent, and when.
FirePixel API (api.firepixel.io)
This is the core service this plugin is built around. When the plugin is enabled and a tracked WooCommerce event occurs (e.g. AddToCart, Purchase), it queues an event payload and sends it asynchronously to the FirePixel API via WP-Cron. The payload includes the event name, product or order data (IDs, names, prices, quantities), and browser signals (IP address, user agent, Facebook click IDs) used for accurate server-side attribution.
No data is sent unless the plugin is explicitly enabled in settings and valid API credentials are configured.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
FirePixel App (app.firepixel.io)
Used only during the Quick Connect setup flow. When a store owner clicks “Quick Connect”, the plugin exchanges an access token with the FirePixel app to retrieve API credentials (kid, secret) automatically. The store URL and access token are sent as part of this one-time handshake.
No data is sent after setup is complete.
- Service provider: FirePixel
- Terms of service: https://firepixel.io/terms/
- Privacy policy: https://firepixel.io/privacy/
Google Tag Manager / Google Ads (googletagmanager.com)
If Google Pixel IDs are configured in your FirePixel account, the plugin injects the Google Tag (gtag.js) script into every frontend page of your store. This script is loaded directly from Google’s servers in the visitor’s browser and sends page view and conversion data to Google Ads on your behalf.
This only occurs when Google Pixel IDs are present in your FirePixel configuration.
- Service provider: Google LLC
- Terms of service: https://policies.google.com/terms
- Privacy policy: https://policies.google.com/privacy
Ad platform forwarding
FirePixel forwards the server-side events it receives to whichever ad platforms you have configured in your FirePixel dashboard (e.g. Meta/Facebook, Google, TikTok). The plugin itself only sends data to FirePixel; FirePixel’s own terms and privacy policy govern any onward transmission to third-party ad networks.
- FirePixel Terms of service: https://firepixel.io/terms/
- FirePixel Privacy policy: https://firepixel.io/privacy/