FeedRobin Product Feed for WooCommerce

To show your products, Google Merchant Center asks for one thing your shop
does not have yet: a product feed — a file listing what you sell, with prices,
photos and stock.

WooCommerce does not include that file out of the box. This plugin adds it.
Install it, copy a link, paste the link into Merchant Center — that is the
whole job. No templates to pick, no fields to map, no update schedule to set.

Change a price in your shop and Google sees the new price the next time it
looks, because the feed is built at the moment Google asks for it, not on a
timer.

• Free. No account, no sign-up, no limit on how many products you have.
• Never out of date. Built fresh on every fetch. There is no file to re-upload and no schedule to miss.
• Does nothing to your shop. Nothing is written to your products, nothing is added to your pages, and there is no telemetry — nothing leaves your site.

See the exact feed it produces — captured from a real WooCommerce store, before you install anything. Or check the feed you already have, free.

Set it up once. Then forget it exists.

1. Activate the plugin.
2. Go to WooCommerce → FeedRobin and copy the link.
3. In Merchant Center: Settings → Data sources → Add product source → Add products from a file, and paste the link where it says Enter a link to your file.

Google reads the link on its own schedule from then on. You never come back
here unless you want to.

Why your feed will not go stale

A feed made on a timer is only right at the moment it runs. Change a price at
10:00 and Google reads the old one until the next run; if Google also opens
your product page in between, it sees two prices for one product — the
mismatch that gets merchants suspended.

This feed has no timer. Google asks, WooCommerce answers with what is true
right now. The gap does not exist.

The reasons Google rejects products — already handled

Most rejected products are rejected over small things. These are done for you:

• “Missing GTIN.” WooCommerce has a barcode field; this plugin sends it. When a product genuinely has no barcode, the feed says so plainly, which Google accepts — guessing is what gets products rejected. (Fact: g:gtin from WooCommerce’s own GTIN field; g:identifier_exists set to false when it is empty.)
• “Price mismatch.” Prices go out with tax included, the way your shop shows them, and a sale price only while the sale is actually running — not while it is merely scheduled. (Fact: g:price including tax; g:sale_price only inside the sale’s date range.)
• “Your red Small and blue Large look like two different products.” They are sent as variations of one product, so Google shows the right one for the right search. (Fact: one item per variation, linked to the parent by g:item_group_id.)
• “Shoppers filtering by colour cannot find you.” Colour and size go out as their own fields, in the words your shop displays, not internal codes. (Fact: g:color and g:size from product attributes, term names rather than slugs.)
• “Brand missing.” Read from wherever your shop already keeps it: WooCommerce’s brand taxonomy, Perfect Brands, YITH, or a brand attribute.
• Also sent: stock status, your full category path, every photo in the gallery, and shipping weight.

What it will never do to your shop

• It will never quietly change your Google Ads bidding. Your five custom labels stay empty — they belong to you and your campaigns.
• It will never claim your SKU is a manufacturer’s part number. Your SKU identifies the product in your shop, not at the factory, and saying otherwise is a common reason catalogues get flagged.
• It will never write to your products. The plugin stores two small settings — the code inside your link, and a note that you have seen its welcome message — and deletes both if you uninstall.

Google first. Then the other channels.

This feed is written in Google’s format, which is what Merchant Center reads.
Meta accepts that format as a file type too. The other places you might want
to sell — Microsoft, and the price comparison sites — each want your products
described their own way, in their own file. One file cannot be all of them.

That, and the checking, is what FeedRobin does.

Is your feed good enough? Check it free.

The same checks that keep a FeedRobin store approved are free to run on this
feed, without an account: feedrobin.com/audit.
Paste the link, wait a minute, and read what Google would object to. It opens
your product pages and photos, not just the file — the price on the page is
compared with the price in the feed, the photos are measured, the barcodes
counted. There is a button for it on the settings screen, with your link
already filled in.

If the report is boring, you did not need us — and you still have the feed.

When you want more than Google

The free feed is complete, and it stays free. FeedRobin is our paid service for
the things one file cannot do:

• Know why Google said no — before you spend on ads. The check above, run on every product, every time your catalogue changes, with a plain list of what to fix first.
• Sell on Facebook, Instagram, Bing, idealo, Heureka, Compari and ChatGPT from this same catalogue. Each wants its own file. FeedRobin writes each one.
• Fix a channel’s complaints without editing 2,000 products. Rules and title templates correct data on its way to a channel. Your shop stays exactly as it is.
• Keep every channel as fresh as this feed. Hourly re-reads of your shop on the larger plans, and every feed rebuilt when it is fetched.

Plans from €9 a month, every channel included on every plan. 14 days free —
the card goes on at the start and nothing is charged until the trial ends.
There is a Connect to
FeedRobin button on the settings screen when you want it, and this plugin
works exactly the same whether you ever press it or not.

Running stores for clients? One FeedRobin account holds all their
catalogues — the Agency plan pools 150,000 products across every store you
manage, with five logins for your team and reports with your name on them.

External services

The plugin makes no outbound requests of any kind. It does not send your
catalogue, your settings or any usage data anywhere.

Two buttons on its settings screen, and two links in its one-time welcome
notice, are ordinary links to feedrobin.com: Check this feed opens the free
feed check with your feed link filled in, and Connect to FeedRobin opens
the service with the same link filled in. Nothing is transmitted unless you
follow a link, and the check needs no account. FeedRobin is a separate paid
subscription with its own terms and
privacy policy; using this plugin does not
require it, and the plugin does not stop, change or nag if you never subscribe.