EngageMuse Insights is a simple way to see who your post will truly speak to. Click Analyze and get an Audience Profile with up to eight Audience Dimensions (e.g., Emotional State, Core Values & Beliefs, Decision-Making Style). Each dimension yields plain-language Descriptors—with confidence rankings—or indeterminate when there isn’t a clear signal.

What you can do

Analyze a single post while editing, even while unsaved
Analyze a small batch of posts, with any status, from a clean table view
Use smart defaults or type your own Audience Dimensions
Optionally Add schema.org and JSON to the page head
Run on the Free plan, or connect your own model: OpenAI or Google Gemini

How it works

Choose your Audience Dimensions (up to 8).
Click Analyze.
Review the Audience Profile and adjust headlines, tone, or CTAs.

Why it matters

Aim content at the right readers—before you publish
Replace hunches with quick, shareable evidence
Reduce wasted impressions by avoiding tone-deaf placements—e.g., exuberant CTAs on somber stories

Ship smarter posts with a light touch. Measure resonance, not just reach.

This plugin is currently in a “public beta” phase. Please report feedback or bugs to our development team. Development source

External services

This plugin connects to an API to communicate with a Large Language Model. It sends only the title and content of selected posts. Depending on configuration, these are the services used:
1. Open AI: Terms & policies
2. Google Gemini: Terms Policies
3. If using the Free Tier, requests are sent to a private endpoint at api.busww.com, where they are proxied to an Open AI endpoint. Terms Privacy Policy