EdenPersona – WooCommerce Customer Insights & Analytics

EdenPersona – WooCommerce Customer Insights & Analytics is your free, powerful companion to understand your customers and grow your WooCommerce store. Identify your VIPs, re-engage dormant customers, and uncover hidden sales opportunities—all without leaving your WordPress dashboard.
🛡️ 100% Privacy First & GDPR Compliant: Your data stays yours. Free analytics are processed locally on your server. Any data synchronized for Premium AI features uses irreversible hashing for customer identities. Zero personal data is stored on our servers; personal data is only temporarily processed for your manual exports and is never persisted on EdenPersona’s infrastructure. We never exploit, share, or sell your data. Your data (including anonymized analytics) is strictly for your own use within your EdenPersona account and is never used by us or third parties for any other purpose.

🚀 NEW in v1.6.1: The Ultimate Retention Engine (FREE)
* Automated Win-Back Emails: Re-engage dormant customers with a single click. Sends a dynamic, unique discount coupon directly via native WooCommerce emails.
* Dashboard Widget: Keep an eye on your “Lost Revenue Potential” right from your main WordPress dashboard.
* RFM Matrix Segmentation: Automatically score and segment your customers into Champions, Loyal, Potential, At Risk, and Hibernating groups.
* Cohort Retention Analysis: Beautiful triangular charts to visualize exactly how long customers keep coming back after their first purchase.

🎯 NEW in v1.3.0: Monitoring Client Friction and Client Evolution (Premium)
* Real Time Notifications when occurs unusual behaviors
* Customer Evolution Monitoring to identify potential issues

🎯 NEW in v1.2.0: Persona Campaign Analytics (Premium)
* Persona Campaign Tracking: Monitor conversion rates and performance for each persona
* UTM Campaign Analytics: Track marketing campaign effectiveness by persona
* Conversion Rate Analysis: See which personas convert best and optimize accordingly
* Revenue per Persona: Analyze which personas generate the most revenue
* Campaign ROI Insights: Measure return on investment for persona-targeted campaigns

🎯 NEW in v1.1.0: Customer Journey Analytics (Premium)
* Complete Customer Journey Tracking: Track every step of your customers’ path to purchase
* Entry Page Analysis: Discover which pages convert best as entry points
* Popular Journey Paths: Identify the most successful customer navigation patterns
* Category Exploration Insights: See which product categories drive the most engagement
* Interactive Journey Visualization: Beautiful charts and analytics for journey optimization

🆓 FREE Analytics Features (No subscription required):

• Advanced Analytics Dashboard: Complete revenue trends, top products, and customer insights
• Smart Customer Segmentation: Identify VIP customers, dormant clients, and purchasing patterns
• Customer Intelligence: Purchase frequency analysis, retention metrics, and geographic distribution
• Configurable Dormancy Thresholds: Set custom timeframes to identify inactive customers
• CSV Export: Export customer lists for marketing campaigns
• Multi-language Support: Full French translation included

💎 EdenPersona Platform Integration (PREMIUM):
* Customer Journey Analytics: Complete journey tracking and path analysis
* Persona Campaign Analytics: Track UTM campaigns and persona performance
* Automated Data Synchronization: Sync your WooCommerce data with EdenPersona’s AI platform

On EdenPersona, you’ll find:
* AI-Powered Customer Personas: Generate detailed buyer personas based on real purchase behavior
* Interactive Persona Chat: Converse with AI-powered customer personas
* Strategic Marketing Advice: AI-driven recommendations for customer retention and growth
* Geographic Context Analysis: AI insights on regional market differences
* Privacy-First Approach: Only anonymized data (hashed emails) is transmitted

📊 Complete Analytics Suite (FREE):

• Revenue trends and growth analysis
• Top-selling products, categories, and variations
• Customer retention and acquisition metrics
• Geographic sales distribution
• Purchase frequency analysis
• Promotional sensitivity insights
• Cross-selling opportunities identification
• Dormant customer identification and reactivation lists

Perfect for:

• E-commerce store owners wanting professional analytics without monthly fees
• Marketing teams seeking data-driven customer insights, UTM campaign tracking, and persona performance analytics
• Store managers wanting to optimize their product offerings and customer retention
• Business owners looking for comprehensive WooCommerce analytics with optional AI upgrade
• UX designers needing to understand customer navigation patterns and journey optimization
• Growth hackers wanting to identify conversion bottlenecks and optimization opportunities

🎥 See it in action:

Security & Privacy:

• All customer data is anonymized using secure hashing
• No personal information (names, addresses, etc.) is transmitted
• GDPR and privacy-compliant data handling
• Secure API token authentication

💎 EdenPersona Platform Integration (PREMIUM):

With an EdenPersona subscription, this plugin connects to the EdenPersona platform where you can:
* Create data-driven personas to identify and segment your customers
* Chat with AI-powered customer personas based on your actual data
* Get strategic marketing advice and customer barrier analysis
* Analyze geographic market differences with AI context
* Create targeted marketing campaigns with AI-driven insights (soon)

Pricing: EdenPersona subscriptions start at $26/month.
More info: https://www.edenpersona.com

Closed-loop personas

EdenPersona can receive persona segmentation updates generated on the SaaS side and apply them as edp_persona_tag tags on WooCommerce users. The plugin resolves hashed identities (email_hash -> wp_user_id) and applies state transitions (active, moved, removed) so user tags stay aligned with the latest persona assignments.

Prerequisites: EdenPersona Connector v1.5.0+, an active EdenPersona workspace, and an HMAC secret copied from EdenPersona SaaS. Calls to POST /wp-json/edenpersona/v1/sync-persona-map, GET /wp-json/edenpersona/v1/health, and POST /wp-json/edenpersona/v1/export-persona-csv are authenticated with X-EdenPersona-Signature and scoped with X-EdenPersona-Workspace.

Activation: in WordPress admin, open WooCommerce -> EdenPersona -> Closed-loop, enable the closed-loop toggle, and paste the HMAC secret from EdenPersona SaaS. Run the maintenance actions (rehash + hash mapping rebuild) before the first production sync.