Diretsa
Diretsa

Diretsa

0/5 (0 ratings) — active installs Updated Nov 13, 2026

Diretsa connects South African publishers with advertisers, and with the AI buying agents that book media through AdCP, the open standard for buying ads. You set your prices and keep 70% of media revenue. Advertisers prepay, and you are paid monthly.

This plugin:

  • adds Diretsa’s verification tag to your home page and asks Diretsa to check it, so you do not need to edit your theme;
  • places your Diretsa ad placements with the “Diretsa ad” block, the “Diretsa ad” widget or a shortcode such as [diretsa_ad id="..."];
  • shows your last 30 days’ impressions, clicks and earnings, and your next payout, on the WordPress dashboard.

Prices, placements, ad rules (review each ad, block categories or competitors) and bank details are managed in Diretsa Media Control at diretsa.com. You need a free Diretsa publisher account to use this plugin.

What the connection key can do

The key you paste is made for this one site. It can read the site’s placements, ask Diretsa to check verification, and read the site’s earnings. It cannot book ads, move money, change prices or see other sites. You can revoke it at any time in Media Control.

External services

This plugin connects to two services run by Diretsa (Aha Core (Pty) Ltd, South Africa). Both are needed for it to work.

1. The Diretsa API (https://api.diretsa.com), used to connect the site, check verification and show earnings.

  • What is sent: your connection key, your site’s address (in the request’s User-Agent header) and, when you choose Check verification, a request for Diretsa to load your home page and look for its verification tag.
  • When: when you choose Connect, Refresh or Check verification under Settings Diretsa; when the WordPress dashboard shows the Diretsa earnings box (at most once an hour); and twice a day in the background to keep your placements current while the plugin is connected.
  • Nothing about your visitors is sent to the API.

2. Diretsa’s ad server (https://serve.diretsa.com), which fills your ad placements with the ads booked for them.

  • What is sent: when a visitor views a page with a Diretsa ad, their browser loads the ad server’s script and asks it for the ad. As with any web request, this includes the visitor’s IP address, browser user agent and the page address. The ad server shortens IP addresses before storing anything and sets no cookie that follows visitors across sites.
  • When: only on pages where you have placed a Diretsa ad block, widget or shortcode, and only while the plugin is connected.

Diretsa terms of service: https://diretsa.com/terms
Diretsa privacy notice: https://diretsa.com/privacy