Crafty Meerkat is website analytics with an AI advisor built in. Instead of handing you 200 reports, it reads your data and sends you a prioritized weekly action plan: what to fix, what to double down on, and why.

This plugin adds the lightweight Crafty Meerkat tracking snippet to your WordPress site, with no code editing and no theme changes. The default tracking is cookieless.

What you get:

A weekly AI action plan based on your real traffic
Stats Chat: ask questions about your analytics in plain English
Uptime monitoring with instant down/recovery alerts
Page-speed tracking and broken-link detection
AI-assistant traffic attribution (ChatGPT, Perplexity, and more)
AI crawler visibility: see when GPTBot, ClaudeBot, and friends read your pages
One-click llms.txt hosting, so AI assistants can cite your business accurately
Live visitor view with a world map and TV wallboard mode

Analytics you can actually act on

Most analytics tools answer “what happened” and leave “so what should I do” entirely to you. Crafty Meerkat’s AI advisor reads your numbers every week and sends a short, prioritized plan in plain English: what is working, what is broken, and the next thing worth doing. If you have ever opened an analytics dashboard, felt overwhelmed, and closed it again, this was built for you.

Simple by default, without losing the numbers

You still get the full toolkit you would expect: unique visitors, page views, sessions, bounce rate, referrers, campaign (UTM) tracking, goals and events, top pages, device and browser breakdowns, and a live world map of your visitors. Every chart has a plain-language explanation one click away, and every feature ships with a step-by-step walkthrough.

Cookieless, privacy-friendly tracking

The default snippet sets no cookies and stores no personal data in the browser, so in most jurisdictions you will not need a cookie consent banner for analytics. The script is also tiny (about 6KB) and loads async, so it will not slow your site down.

Built for the AI search era

More and more customers ask ChatGPT, Claude, or Perplexity instead of searching Google. Crafty Meerkat shows whether those assistants can actually read your site, counts their crawler visits (this plugin reports them server-side, since AI crawlers never run JavaScript), attributes the human visitors they send you, and hosts an llms.txt guide so assistants describe your business accurately.

Uptime and speed, watched for you

Your site is checked around the clock. If it goes down you get an alert, and another when it recovers. Page-speed tracking and broken-link detection run in the background and feed straight into your weekly action plan.

A Crafty Meerkat account is required. Every plan starts with a free 30-day trial at craftymeerkat.com.

External services

This plugin connects to Crafty Meerkat, a third-party analytics service, to measure traffic on your site. It loads the tracking script from https://t.craftymeerkat.com/v1/t.js, and that script sends anonymous pageview data from the site being measured (page URL, referrer, screen size, browser language, campaign parameters, and any events you configure) to https://t.craftymeerkat.com/v1/collect, tagged with your Site Key. The default tracking sets no cookies; a small localStorage entry is used for same-day campaign attribution. Data is sent on every public page load once a Site Key is configured; nothing is sent from the WordPress admin, and no data is transmitted until you enter a Site Key.

When “AI crawler visits” is enabled (the default), requests whose user-agent identifies a known AI crawler (such as GPTBot or ClaudeBot) are reported server-side to https://den.craftymeerkat.com/api/collect-bots; only the crawler name, the page path, and your Site Key are sent, never visitor data. When “Serve llms.txt” is enabled, the plugin fetches your generated llms.txt from https://den.craftymeerkat.com/api/llms-txt/public and serves it at your site’s /llms.txt.

The service is operated by Crafty Meerkat:

Crafty Meerkat Analytics