GoFundMe Pro | Nonprofit Donation Forms

Supporting your organization should be simple and meaningful. GoFundMe Pro’s embedded donation forms empower donors to give from anywhere on any website. With a faster, more personalized experience, you’ll turn more visitors into dedicated supporters.

Features

Maximize website revenue

• Personalize asks and boost revenue with Intelligent Ask Amounts, proven to increase donation revenue by 4.5% on average in giving season
• Encourage the giving you want with customizable recurring gift and fee coverage nudges
• Reach more supporters with preferred payment options, like Venmo, PayPal, Apple/Google Pay, credit card, and ACH
• Let donors choose what their gift supports and who it honors with program designations and tributes

Get more donors through checkout, faster

• Improve users’ experience by inviting them to make a donation without leaving your site
• Leverage a simplified, guided checkout flow tested and built to reduce drop-off and convert
• Make it easy for visitors to donate from their phones with mobile-optimized checkout, including one-click payment
• Ask custom questions post-checkout, if desired, to avoid compromising conversion

Create a donation form that feels like “you”

• Brand your nonprofit donation form with customizable options, from colors to logos, to match your website’s look and feel
• Invite donations anywhere on your site with branded, inline entry points
• Build connection through checkout with personalized text and images
• Boost checkout value with animated nudges for recurring donations and fee coverage

Boost website performance with less back-end work

• Increase website traffic with lightweight donation forms that boost page load speed and improve search rankings
• Cut the sweat and expense of site updates with simple, no-code designs
• Embed a single GoFundMe Pro-provided code snippet on your website to support an array of campaigns across your site
• Track and understand how donors interact with your campaigns with GA4 and GTM

Why choose GoFundMe Pro’s nonprofit donation forms?

Only GoFundMe Pro gives you both the tested performance and design controls you need to maximize website contributions. Others restrict branding in the name of “optimization,” which means every form starts to look the same. We start with high-converting donation forms and let you break the one-size-fits-all mold with donor flows that deliver more because they’re personal.

What our customers say

“It’s been an incredibly seamless and intuitive tool for our campaigns. The platform makes it easy to customize our donation pages, creating a smooth and engaging experience for our supporters… the pages load faster, flow effortlessly, and have a sleek, polished look. The user-friendly design and flexibility have truly been game-changers for us!” -Pencils of Promise

“In the first month, we’ve already seen success with our new recurring donor nudge feature! Many simple feature changes like that are having a huge impact on our donors, helping us convert our website leads and prospects into donors.” -Birch Family Services

“The customization options allow us to personalize the pop-up to match our brand visuals, creating a cohesive experience that builds trust with our supporters.” -The Storehouse Community Center

“The Embedded Studio donation form has greatly improved the donation experience for our supporters, who have praised its modern look and ease of use. The pop-up box allows supporters to give without needing to navigate away… from the page they were viewing. Features such as the intelligent ask amounts have helped us increase our average donation size, meaning more funds can be directed towards our mission.” -Foundation for Women’s Cancer

FAQs

What are embedded donation forms?

Embedded donation forms offer a streamlined, guided donation experience that’s integrated directly into a nonprofit’s website. Donors can make a donation in as little as four steps, which has increased conversion and driven 28% more revenue per site visitor.

What are the benefits of an embedded donation form?

Using an embedded form allows nonprofit organizations to maintain control over their branding, offer donors a simplified, guided checkout without ever having to leave the page, and drive more conversions on their most trafficked digital asset—their website.

Where can I see an embedded donation form in action?

Learn how your nonprofit can optimize any page on your website for conversion with frictionless, intelligent donation forms designed to maximize giving potential.

Is the plugin free?

Yes, it’s completely free

What are the Privacy Policy and Terms of Service of the plugin and its integrations?

Please see Terms of Service and Privacy Notice

Integrations

GoFundMe Pro Donation Forms – This plugin integrates with GoFundMe Pro Donation Form.
Apple Pay Verification – Adds Stripe’s domain association file for Apple Pay verification to your WordPress site and makes Apple Pay available in the GoFundMe Pro Donation Forms of this plugin

Privacy

• When using Intelligent Ask Amounts (IAA) on embedded forms, GoFundMe Pro assigns IDs to identify new and returning donors. IAA then uses these IDs to create personalized donation suggestions to help nonprofits raise more. Nonprofits have the ability to enable or disable the IAA feature, so it will not automatically be enabled with the plugin installation.
• New visitors are given an ID [classy-session-id], placed on the same page as the embedded as a cookie, and IAA generates suggested amounts using session and demographic data that is associated with this ID. Returning donors are recognized based on their past donations, letting IAA personalize donation suggestions.
• For all donations, prior to checkout donors are presented with the legalese “By donating, you agree to our Privacy Policy and GoFundMe Pro’s Terms and Privacy Notice. GoFundMe facilitates your donations.”

About GoFundMe Pro

GoFundMe Pro is the next evolution in nonprofit fundraising – combining powerful, flexible software with the scale and intelligence of the world’s largest fundraising platform. Designed to help organizations fundraise in any way they want, wherever they want, GoFundMe Pro unlocks new opportunities to inspire giving, reach broader audiences, and drive greater impact. Backed by $40 billion in giving since 2010, GoFundMe Pro is helping drive innovation in the sector with intelligent, AI-powered tools built from unmatched data and insights. Learn more at pro.gofundme.com.