Find out which traffic sources and marketing campaigns generate enquiries – not just visits.

CCD Traffic Sources is a WordPress traffic attribution and conversion tracking plugin. It connects form submissions and contact clicks with the source, campaign, referrer and landing page that brought the visitor to your site.

The built-in dashboard answers practical questions:

Did this enquiry come from Google Ads, organic search, social media, a referral or direct traffic?
Which UTM campaign generated the form submission or contact click?
Which landing pages and contact methods lead to conversions?
What were the visitor’s first and current traffic sources?

No external account is required. Conversion events are stored in your own WordPress database by default.

How traffic attribution works

A visitor arrives from a search engine, ad, social network, referral or UTM-tagged campaign.
CCD Traffic Sources records first-touch and current-touch attribution in first-party cookies.
When the visitor submits a supported form or clicks a tracked contact link, the plugin records a conversion event.
You can review and filter the result in the WordPress Traffic Sources dashboard.

The plugin records conversion metadata and attribution data. It does not read or store names, email addresses, phone numbers, messages or other form field values.

Conversions it tracks

Form submissions from regular frontend POST forms
Successful AJAX submissions where a supported form plugin provides a reliable success event
Phone link clicks using tel:
Email link clicks using mailto:
SMS link clicks using sms:
WhatsApp, Telegram, Viber and Messenger links
Google Maps, Apple Maps, Waze and geo: direction links

Form integrations

The plugin detects common WordPress form systems and uses reliable success events where available:

Elementor Pro Forms
Contact Form 7
WPForms
Gravity Forms
Fluent Forms
Avada Forms / Fusion Forms
Formidable Forms
Ninja Forms
WPBakery-rendered forms
Standard HTML and custom POST forms

Lead source and campaign data

Conversion attribution can include:

Traffic channel and origin
First-touch and current-touch source and medium
First-touch and current-touch campaign, term and content
First/current landing page and referrer
Form metadata, conversion type and timestamp

The tracker recognizes standard UTM parameters: utm_source, utm_medium, utm_campaign, utm_term and utm_content. It also detects advertising click IDs from Google, Microsoft, Meta, TikTok, LinkedIn and Yandex to improve traffic-source classification.

Conversion dashboard

The local WordPress dashboard includes:

Custom date ranges
Filters for conversion type, form and traffic channel
Configurable metric cards
First-touch and current-touch attribution
Campaign, landing-page and referrer reporting
Configurable data retention for 90, 180 or 365 days, or no automatic deletion

Privacy-focused by default

Conversion events stay in your WordPress database by default
No raw IP address or geolocation is stored
Personal form values are not collected by the event tracker
Sensitive query parameters are removed before URLs are stored
Optional Consent Mode can delay tracking until consent is granted
Suggested text is registered in the WordPress Privacy Policy Guide
GA4/GTM sending is optional and disabled by default

Google Analytics 4 and Google Tag Manager

Optional GA4/GTM conversion events can be enabled in Settings. Available methods include a GTM-friendly dataLayer event, an existing gtag function, or direct loading of gtag.js.

The dataLayer option does not load another Google script. The default installation does not contact Google or another analytics provider.

Frontend REST event endpoint

Logged-out visitors use protected frontend REST endpoints to submit conversion events. The endpoints do not expose dashboard data and apply short-lived tokens, same-site checks, validation, duplicate handling and rate limiting.

External services

No external service is contacted by default.

CCD Traffic Sources can connect to Google Analytics / Google Tag Manager only when the site administrator enables optional GA4/GTM event sending.

Google Analytics / Google Tag Manager is provided by Google LLC and its affiliates. The plugin can send selected conversion events to the site’s own Google Analytics or Google Tag Manager setup.

With GTM dataLayer event, the plugin pushes a local event named ccdesign_traffic_sources_conversion. It does not load a Google script, but the site’s existing Google Tag Manager container may read and send that event according to its configuration.

With Use existing gtag only, the plugin calls window.gtag only when another theme, plugin or custom integration has already loaded it.

With Load gtag.js directly, the plugin loads https://www.googletagmanager.com/gtag/js. The configured GA4 Measurement ID is included in the URL. Google may receive standard request information such as IP address, user agent and referrer.

GA4/GTM conversion data can include the event type, sanitized page path, traffic channel, current and first source/medium/campaign, optional UTM term/content, and form or contact-click metadata. The plugin does not intentionally send raw IP addresses, geolocation, email addresses, phone numbers or message content to Google.

Google service links:

Google Analytics Terms of Service: https://www.google.com/analytics/terms/
Google Terms of Service: https://policies.google.com/terms
Google Privacy Policy: https://policies.google.com/privacy

Development

CCD Traffic Sources bundles Sourcebuster JS as assets/js/sbjs.min.js for first-party attribution cookies.

Version: 1.0.5
License: MIT
Upstream source: https://github.com/alex35mil/sourcebuster-js
License notices: third-party-notices.txt