XeroWP
BW4TEC Chat Analytics
BW4TEC Chat Analytics

BW4TEC Chat Analytics

0/5 (0 ratings) 10 active installs Updated Sep 18, 2026
analyticsclick trackingelementorGeoIPwhatsapp
Download v4.8.5 Plugin Website

BW4TEC Chat Analytics is a comprehensive analytics solution to track, monitor, and optimize all WhatsApp click interactions on your WordPress website.

Key Features:

  • Universal Number Tracking: Automatically detects and logs clicks on WhatsApp links in the https://wa.me/SEUNUMERO format. Other formats (such as api.whatsapp.com) are NOT captured.
  • Smart Position Detection: Identifies click origins across site sections (Header, Footer, Content, Sidebar, Floating Button, and Elementor Widgets).
  • Bot Detection Algorithm: Assigns a risk score from 0 to 100 based on page load speed, mouse/pointer interaction, User-Agent, and Webdriver flags.
  • Optional GeoIP Lookup: Identifies City, Region, and Country with local caching via Transients. Easily disable GeoIP in settings for strict GDPR/LGPD compliance.
  • Native Multi-Tab Dashboard: View KPIs, real-time click logs, number-grouped reports, and suspicious IP lists.
  • Customizable Floating Button: Display a high-converting WhatsApp floating button with configurable position and custom pre-filled message.
  • CSV Export: Export complete click logs filtered by date range, phone number, city, or state for external analysis in Excel or Google Sheets.

External services

This plugin connects to external services to provide certain functionality.

GeoIP Lookup (ipwho.is)

This plugin uses the ipwho.is API to determine the geographic location (city, state, country) of visitors who click WhatsApp links.

  • Service Name: ipwho.is
  • Purpose: Resolves the visitor’s IP address into country, state, city, and proxy status for bot detection.
  • Data Transmitted: Visitor IP Address.
  • When: Only when the GeoIP option is enabled in the plugin settings (disabled by default).
  • Terms of Service & Privacy: https://ipwho.is/

QR Code Generation (QR Server — api.qrserver.com)

This plugin uses the QR Server API to generate QR codes for the WhatsApp floating button (displayed on desktop devices).

  • Service Name: QR Server (api.qrserver.com)
  • Purpose: Generates QR code images for WhatsApp links so desktop users can scan and continue the conversation on their phone.
  • Data Transmitted: Only the encoded WhatsApp chat URL (containing the phone number and pre-filled message) is transmitted to generate the QR image. No user tracking data is sent.
  • When: Only when the floating button’s QR code modal is opened on desktop devices.
  • Terms of Service & Privacy: https://goqr.me/api/doc/ and https://bw4tec.com.br/privacidade.html

Features

Click Tracking (Free and PRO)
* Clicks on links in wa.me format, Elementor buttons, and classes/IDs with “whatsapp”
* UTM capture (source, medium, campaign) and fbclid with first-touch attribution
* GTM/dataLayer event for integration with Google Tag Manager
* Time to Click in seconds
* Scroll Depth (0–100%)
* Recurring visitor vs. first visit
* Anti-duplicate protection (same IP within 2 seconds)
* Automatic injection of page title into message

Bot Detection (Free and PRO)
* Risk score from 0 to 100
* Detection of known bots (phantomjs, wget, curl, etc.)
* Proxy, VPN, and hosting detection via GeoIP
* Webdriver detection
* Classification: Safe / Suspicious / High Risk

Floating Button (Free and PRO)
* Native floating button with configurable number and message
* Configurable position (bottom right or left)
* Modal with QR Code on desktop + fallback to WhatsApp Web

Native WordPress Dashboard
* KPIs: total clicks, valid clicks, bots/suspicious, unique IPs
* Filters: period, phone, city, and state
* Tabs: Dashboard & Reports, Complete Click Log, Settings
* CSV Export (UTF-8) — unlimited records
* Log pagination — 50, 250 or 500 records

GeoIP (Free and PRO)
* City, state, and country via ipwho.is (HTTPS)
* Proxy/hosting detection
* Cache via WordPress Transients
* Optional lookup (can be disabled)

LGPD and Privacy (Free and PRO)
* IP anonymization option (masks last octet of IPv4 or last 4 blocks of IPv6)
* Support for consent plugins (cookie bw4tec_consent + filter bw4tec_allow_tracking)
* Automatic data cleanup (30, 90, 180, 365 days or keep)

PRO Exclusive
* Real charts with Chart.js (Performance Dashboard)
* Top 10 Rankings (pages, cities, click positions)
* CTA balloon next to floating button
* Business hours configuration (marks clicks inside/outside business hours)

Requirements

This plugin exclusively tracks clicks on links in the https://wa.me/SEUNUMERO format. Links using other formats (such as api.whatsapp.com or custom schemes) are NOT captured by the plugin. Ensure that your site’s WhatsApp buttons use the wa.me format for clicks to be counted correctly.

About the Dashboard

In the free version, the Performance Dashboard displays an illustrative preview (mockup) of the charts with an upgrade banner. Real charts with your site’s data, Top 10 rankings, and advanced metrics are available exclusively in the PRO version.

Free vs PRO

| Feature | Free | PRO |
| :— | :— | :— |
| History Retention | Unlimited | Unlimited |
| CSV Export | Unlimited | Unlimited |
| Log Pagination | 50, 250 or 500 | 50, 250 or 500 |
| Universal Tracking (UTMs, fbclid) | ✅ | ✅ |
| Advanced Filters (Date, Area Code, City) | ✅ | ✅ |
| Bot Protection and Risk Score | ✅ | ✅ |
| GeoIP (city, state, country) | ✅ | ✅ |
| IP Anonymization (LGPD) | ✅ | ✅ |
| Anti-duplicate (same IP in <2s) | ✅ | ✅ |
| QR Code Modal on Desktop | ✅ | ✅ |
| Charts and KPIs (Chart.js) | ❌ | ✅ |
| Top 10 Rankings (Pages, Cities, Positions) | ❌ | ✅ |
| CTA Balloon on floating button | ❌ | ✅ |
| Business Hours (inside/outside business hours) | ❌ | ✅ |

Privacy

This plugin collects WhatsApp link click data for statistical and bot detection purposes.

Data collected:
– IP Address (with anonymization option in settings, which masks the last octet of IPv4 or the last 4 blocks of IPv6)
– User-Agent (browser and operating system)
– Approximate geographic data (city, state, country) via external API query to ipwho.is (HTTPS)
– UTM parameters and fbclid for source attribution
– Time to click and scroll depth

Storage:
Data is stored in a private table in the WordPress site’s own database, never shared with third parties beyond the one-time geolocation query.

Consent:
The plugin supports integration with consent plugins (CookieYes, Complianz, LGPD Framework, etc.) through the bw4tec_consent cookie and the bw4tec_allow_tracking filter. The site administrator is the Data Controller and must include this information in their site’s privacy policy.

Retention:
Data can be automatically cleaned between 30 and 365 days, as configured by the administrator.

Legal Basis:
Art. 7, IX (legitimate interest for statistics) and Art. 7, X (bot detection) of the LGPD.

Disclaimer: The site administrator is the sole Data Controller and is responsible for ensuring compliance with LGPD/GDPR. BW4TEC provides the tool but does not assume any liability for how the site collects or processes data.

Legal Notice

BW4TEC and the Chat Analytics plugin are not affiliated with, associated, sponsored, endorsed, or officially connected in any way with Meta Platforms, Inc., owner of the WhatsApp®, Facebook®, and Instagram® brands. All cited trademarks belong to their respective owners and are used for descriptive purposes only. The plugin does not access, store, or process WhatsApp conversation content — it only tracks clicks on wa.me links displayed on your own website.