BT Visitor Insights is a privacy-friendly, self-hosted analytics plugin. Everything stays on your server — no Google Analytics, no third-party tracking scripts, no data sent to any external analytics platform.

Activate it and your dashboard starts filling with real visitor data: where they’re from, what pages they viewed, what device they’re on, and how long they’ve been around.

Why use it?

No third-party tracking. All visitor data stays in your WordPress database.
Zero configuration. Activate the plugin and data starts collecting immediately.
Lightweight. No bulky frontend tracking script — tracking happens server-side, so it works alongside any caching plugin.
Real-time. See who’s on your site right now (last 15 minutes).
Respectful. Skips logged-in administrators. Optional Do Not Track support configurable in Settings.

Features

Real-time active-visitor count
IP geolocation — city, region, country, country flag
Page view tracking with titles and referrers
Device detection — desktop, mobile, tablet
Browser and operating system breakdown
Top pages, top referrers, top countries
30-day visual bar chart
Per-visitor history — click any IP to see every page they viewed
Date-range filters — today, 7 days, 30 days, 90 days, all time
Auto-cleanup — old data is purged based on your configurable retention period (default 90 days)
IP exclusion list and IP anonymization (in Settings)
CSV export of visitors and page views
Dashboard widget on the WP admin home screen
Admin bar badge with live visitor count
Skips bots, crawlers, and logged-in admins
Optional Do Not Track support (configurable in Settings)

Pro version

A Pro version adds:

Email digests — daily or weekly HTML report with stats, top pages, and trend comparisons
Traffic-spike alerts — get an email when page views exceed your normal baseline
Geo-blocking — block or redirect visitors from specific countries
Scheduled CSV exports — weekly or monthly automated email exports
Goals & conversions — track URL-based goals and unique converters
REST API access — query stats, visitors, and page views via /wp-json/btvi/v1/
Multi-site rollup — aggregate stats from multiple WordPress sites in one dashboard
White-label dashboard — customize the menu label and page title for client sites
Unlimited data retention — keep visitor history forever

The Pro version is sold separately and is not required to use this free plugin.

External Services

This plugin uses the ip-api.com geolocation API to look up the city, region, and country for each new visitor IP address. This request is made server-side from your WordPress installation when a visitor is first seen.

Service: ip-api.com
What is sent: the visitor’s IP address
When: once per unique visitor IP, server-side
Privacy policy: https://ip-api.com/docs/legal
Terms of service: https://ip-api.com/docs/legal

No data is sent to Boulley Technology or any other third party.