BotPass — GEO Experiments for WordPress
Status screen — live readiness checklist showing connection, parity, baseline, and page inventory.
BotPass is a GEO platform that proves which on-page changes make AI assistants cite your pages — using a real experiment with a control group.
Most GEO advice is correlational: someone changed twenty things, citations went up, and nobody knows why. BotPass built the control group.
How it works
- Pick — choose one change from a closed catalogue (never a free-text guess).
- Split — your eligible pages are drawn at random into a treated half and a control half.
- Apply — the plugin changes the treated pages only, always reversibly. Nothing touches the control.
- Measure — BotPass queries four AI providers directly and logs every crawler that visits your pages.
- Compare — after eight weeks, the difference between the two groups, with its confidence interval, is your result.
Changes that clear the statistical bar enter a shared playbook and are applied automatically to every site with that page type — including yours, whether or not you ran that experiment.
What the plugin does
The plugin is the WordPress half of the BotPass system. The server decides which pages get each change and measures the result; the plugin executes the assignment on your site and reports back.
On your WordPress site, the plugin:
- Pulls experiment assignments from the BotPass server and applies approved changes to the right pages.
- Applies every change in the render layer (not in the database), so reverting means deleting one record — nothing to undo in post content.
- Logs every crawler visit, identifies the AI provider by user-agent and IP, and sends the signal to the measurement server.
- Emits a human-referral event when a visitor arrives from an AI-referred link, which is the denominator of the extraction ratio.
- Never modifies your templates, your styles, or your SEO plugin’s output.
- Works alongside Yoast, RankMath, WPML, Polylang, WooCommerce, and any standard caching layer.
What you see in the dashboard
Status — a live readiness check: plugin connected, parity verified, baseline window complete, pages inventoried. The checklist is computed from the database on every load, not from stored flags, so it stays honest even after a theme update or a caching plugin change.
Experiments — all experiments on your site: which are in progress, which are awaiting the AI crawl, and which have a result. Each one shows what it is waiting for and who, if anyone, needs to act.
Settings — API key, the opt-in/opt-out toggle for network waves, the risk ceiling for automatic changes, and the IP logging preference.
The extraction ratio diagnostic
Before you run an experiment, BotPass can show you your extraction ratio: how many pages each AI provider reads for every visit it sends back. The diagnostic is free, runs over 28 days, and requires no payment card. It is the first number you need to decide whether running an experiment is worth it.
Extraction ratio by provider (industry, July 2026)
- Mistral: 3,389 pages read per referred visit
- Anthropic: 2,237 : 1
- Perplexity: 225 : 1
- OpenAI: 217 : 1
- Copilot: 35 : 1
- Google: 4.6 : 1
Your site’s number will be different. Finding it costs nothing.
Safety and cloaking
BotPass serves identical content to people and to AI machines. After each experiment wave, the server issues a parity report by URL and date that your SEO team and legal team can inspect. Cloaking means showing machines something different from what people see; BotPass does not do that, and the parity report is the evidence.
Every change in the catalogue is reversible with one click. A record of what was applied, to which pages, and when is always available.
Plans
Network — $39/month
Everything already proven applied to your site. You join the network waves that test new changes. Extraction ratio, always on.
Program — $569/month
One experiment inside your own site, up to 300 pages, with your own control group and a result with a confidence interval. Three-month minimum, because one experiment takes eight weeks.
Program Plus — $2,199/month
Three concurrent experiments, up to 300 pages each, with four AI providers measured.
Agency and Enterprise — custom
Domain portfolio view, white-label reports, REST API, SSO. Priced on request.
The diagnostic is free for any plan, no card required.
Compatibility
- WordPress 6.2+, PHP 8.0+
- Compatible with Yoast SEO, RankMath, All in One SEO
- Compatible with WooCommerce, WPML, Polylang
- Compatible with WP Rocket, W3 Total Cache, LiteSpeed Cache, and other page caches
- The plugin flags itself as inactive if it cannot verify parity with the active cache layer
What BotPass is not
- Not a visibility tool. Visibility tools measure what the AI says; BotPass changes your site and measures the difference.
- Not a GEO content agency. Nobody from our team touches your site.
- Not a guarantee of citations. Nobody controls what a model answers. Anyone who guarantees it is lying.
External services
This plugin relies on the BotPass API (https://api.botpass.io), a service operated by BotPass, to assign experiments, measure results and report readiness.
What the service does: it decides which pages receive each approved change, stores crawler and referral signals, and returns the Status, Experiments and Settings state shown in wp-admin.
What data is sent and when: when the plugin syncs, it sends the site URL, page inventory counts, crawler visit signals (user-agent, and the visitor IP only if you turn that on in Settings) and your API key for authentication. No WordPress security keys, salts or user passwords are ever transmitted.
Service provider: BotPass — https://botpass.io
Terms of Service: https://botpass.io/legal/terms
Privacy Policy: https://botpass.io/legal/privacy
To use the service you create a BotPass account and paste the API key from botpass.io into BotPass Settings. By using the plugin you agree to the BotPass Terms of Service and Privacy Policy.