Blocks – Reusable Content, Shortcodes & Site Variables

Blocks creates reusable content blocks, global content shortcodes, and site variables for WordPress. Create content once, insert it with a shortcode in pages, posts, widgets, or page builders, and update every placement by editing the source block.

Use site variables for values such as a phone number, support email, address, price, site title, or current year. Update the variable once as a token like {{blocks:phone}} and every enabled placement displays the new value. Blocks also supports import and export for moving reusable content and variables between sites as a single JSON file.

Blocks is focused on reusable site-wide content, not on providing another decorative Gutenberg block collection. Because a block renders through a plain shortcode, the same content follows you across theme changes and builder migrations.

Full documentation, examples, and release notes live in the Blocks guide.

Reusable Content Blocks and Global Shortcodes

• Create reusable content once: manage a source block and display it in multiple locations.
• Insert content with a shortcode: use a shortcode such as [block id="42"] in posts, pages, widgets, templates, and builders.
• Update every placement: edit the source block instead of changing repeated content one page at a time.
• Define site variables: reuse values such as phone numbers, email addresses, prices, and the current year.
• Built-in tokens for your site info: {{blocks:phone}}, {{blocks:email}}, {{blocks:address}}, {{blocks:year}}, {{blocks:site_title}}, and more; the blocks: prefix means tokens never collide with other plugins.
• Resolve variables everywhere (optional): tokens also work typed directly into regular content, widgets, and page-builder text.
• Work across editors and builders: ships integrations for Gutenberg, Elementor, Divi, Bricks, Beaver Builder, WPBakery, Oxygen, Breakdance, Zion, Thrive, and Fusion (Avada).
• Import and export: move blocks and variables between sites using a single JSON file.
• Organize reusable content: use categories and tags for larger content libraries.

Blocks is one of our free WordPress plugins. Browse the full plugin collection.