Betterlytics

Betterlytics is an open-source, cookieless analytics platform. This is the official plugin that connects it to WordPress: install, paste in your Site ID, and data starts appearing in your dashboard. No theme edits, no code snippets, and since Betterlytics sets no cookies, most sites will not need a consent banner for it either.

What you get

Once your Site ID is saved and data collection is switched on, your dashboard fills in with pageviews, visitors and sessions, plus time on page, scroll depth, referrers, campaigns, devices and geography. Nothing to configure beyond the Site ID.

What the plugin does

• Adds the Betterlytics analytics script (under 1KB, loaded async) to your site automatically
• Walks you through setup with a short wizard on the settings page
• Lets you switch on extra measurements per feature: outbound link clicks and Core Web Vitals
• Records clicks on any element you mark with a single HTML attribute, without writing JavaScript
• Works with Betterlytics Cloud or your own self-hosted instance, with both the server and script URLs configurable

Core Web Vitals and click events stay off until you switch them on. Outbound links record the destination domain by default, and can be set to full URLs or switched off.

Privacy

Betterlytics collects no personally identifiable information and sets no cookies. That is how it is built, not a setting you have to find. With no cookies to consent to, most sites will not need a cookie notice or a consent management plugin for Betterlytics, though what your site needs overall still depends on the other services you run. The platform is open source, so you can audit exactly what is collected, or run it entirely on your own servers.

Resources

• Documentation
• Live demo dashboard
• GitHub repository
• Discord community

External Services

This plugin connects to the Betterlytics analytics service to collect analytics data about visits to your site.

What is sent:

• The page address, and the address of the page the visitor arrived from
• Campaign parameters such as utm_source and utm_campaign
• Country and region, worked out from visitor’s request
• Device, browser and operating system, read from the browser’s user agent, plus screen resolution
• How far down the page the visitor scrolled, and how long they spent on it
• Clicks on links leading off your site, recording the destination domain by default
• Core Web Vitals and custom click events, if you switch those options on
• Your Site ID, so the data reaches the right dashboard

No personally identifiable information (PII) is collected, and no cookies are set.

Service Information:

• Website: https://betterlytics.io
• Privacy Policy: https://betterlytics.io/privacy
• Terms of Service: https://betterlytics.io/terms

The analytics script is loaded from an external CDN or your configured server URL.

By enabling tracking, you consent to data being sent to Betterlytics servers (or your self-hosted instance).