AVAR ProductPulse

Stop guessing which products are working.

AVAR ProductPulse gives WooCommerce store owners a clear view of what shoppers do with individual products — which products they view, add to cart, buy, and how much revenue those purchases generate.

More importantly, ProductPulse helps turn those numbers into useful signals.

Instead of opening WooCommerce reports and trying to connect the dots yourself, you can quickly spot products that attract attention but do not sell, products that convert well despite low traffic, and products that simply need more data before you make a decision.

No Google Analytics account is required. Product analytics are stored locally in your WordPress database.

What can ProductPulse tell you?

ProductPulse helps answer questions such as:

• Which products receive the most attention?
• Which products are added to cart most often?
• Which products actually generate purchases and revenue?
• Which products get plenty of views but no sales?
• Which products sell well despite relatively low traffic?
• Which products may have a price, content, image or offer problem?
• Which products do not yet have enough data to judge?
• How is product activity changing over time?

The goal is simple: help you decide where to focus your attention in your WooCommerce store.

Product analytics dashboard

Get a quick overview of your store with:

• Product views
• Add-to-cart actions
• Purchases from paid orders
• Product revenue
• View → purchase rate
• Daily product activity trend
• Top-performing products

Choose between:

• Today
• Yesterday
• Last 7 days
• Last 30 days
• This month
• Last month
• Custom date ranges up to 366 days

CSV export is available directly from the dashboard.

Clear about how much data it has

ProductPulse starts recording shopper activity on the day it is activated. On a new installation the Dashboard shows a data-collection panel: whether tracking is working (first product view, first add-to-cart, first purchase), how many days, views and purchases have been recorded so far, and what to check if nothing arrives.

Until there is enough activity, the panel says that the figures are early and can still change a lot from day to day. It disappears on its own once there is enough data.

Product-by-product performance

The Products report puts important metrics next to each product so you can compare performance without opening products one by one.

See:

• Views
• Add-to-cart actions
• Purchases
• Revenue
• View → cart rate
• View → purchase rate

The Products report can be shown for today, the last 7 days, the last 30 days or the last 90 days.

ProductPulse also adds simple status signals such as:

No data

No views or purchases were recorded for the product in the selected period.

Needs review

The product received meaningful traffic but no purchases.

Opportunity

The product converts well despite relatively low traffic and may deserve more visibility.

Low sales for the traffic

The product receives traffic but purchases remain unusually low.

Sales without views

The product was purchased without a recorded product-page view, for example after being added directly from a shop, category or search page.

Low data

There is not yet enough activity to make a useful judgement.

No clear issue

No obvious problem was detected for the selected period.

These are deliberately simple signals — ProductPulse Free does not pretend that a few numbers can explain every product problem.

Basic product opportunities

The Opportunities screen automatically looks for two useful patterns over the last 30 days:

High interest, low sales

Products with at least 20 recorded views but no purchases.

These products may deserve a review of:

• price,
• product images,
• description,
• value proposition,
• shipping or other purchase friction.

Low traffic, high conversion

Products with 5–19 views, at least 2 purchases and a view-to-purchase rate of at least 20%.

These products may already sell well when shoppers discover them and could benefit from more visibility.

ProductPulse explains why each opportunity was detected instead of showing an unexplained score.

WooCommerce revenue tracking

ProductPulse tracks purchases from paid WooCommerce orders and keeps product revenue connected to the products that generated it.

The analytics layer also accounts for WooCommerce order lifecycle changes such as refunds and relevant order updates, so reports are not based only on the first state in which an order was recorded.

ProductPulse supports both:

• WooCommerce HPOS
• Classic WordPress order storage

Multi-currency friendly

ProductPulse does not silently add different currencies together.

If your store contains analytics in multiple currencies:

• each currency remains separate,
• Dashboard and Products reports show one selected currency at a time,
• the active currency is clearly labelled,
• every detected currency can be selected.

Revenue is shown in the currency it was recorded in, even after you change the store currency. Older revenue recorded without a currency is pointed out on the screen: on a store with more than one currency it is left out of the per-currency figures instead of being added to a currency it may not belong to.

ProductPulse does not perform currency conversion.

Local analytics and privacy controls

Your ProductPulse analytics data is stored in your own WordPress database and is not sent to third parties. What the bundled Freemius SDK sends, and when, is described under External services.

The analytics tables do not store customer names, e-mail addresses or IP addresses.

To tell visits apart, ProductPulse may set two first-party cookies on storefront pages: avar_pp_vid (a random visitor identifier, kept for one year) and avar_pp_sid (a random session identifier, deleted when the browser is closed, used only when no WooCommerce session or customer account can be used instead). They are not set on REST API requests.

You can:

• Enable or disable analytics tracking
• Ignore store managers and administrators
• Optionally ignore all logged-in users
• Control raw-event retention
• Export daily aggregate data to CSV (the latest 5,000 daily rows)
• Use the WordPress personal-data exporter and eraser
• Choose whether ProductPulse data should be deleted when the plugin is uninstalled

The default raw-event retention period is 30 days. Longer-lived daily aggregates are used for reporting.

ProductPulse also adds suggested text for your privacy policy under Settings → Privacy → Policy Guide. It describes what is recorded, names both cookies and says how long the data is kept.

A filter is also available for consent-management integrations:

avar_productpulse/should_track_current_request

Returning false prevents ProductPulse from creating visitor/session identifiers and recording visitor-behaviour events for that request.

Designed to stay useful as data grows

ProductPulse does not build every report by repeatedly scanning the complete event history.

Raw activity is processed into daily aggregates in the background using WordPress scheduling, reducing the amount of work required to display reports as analytics data grows.

Data retention is configurable so stores can choose a balance appropriate for their traffic and hosting environment.

CSV exports

ProductPulse includes CSV exports for further analysis.

Depending on the screen, exported data can include:

• Date
• Product ID
• Variation ID
• Views
• Unique views
• Add-to-cart actions
• Purchases
• Quantity sold
• Revenue
• Revenue currency

Financial values retain their recorded currency.

Built-in diagnostics

Not seeing the numbers you expect?

The Settings screen includes read-only diagnostics that help confirm whether:

• Tracking is enabled
• Analytics database tables are available
• Events are being recorded
• Aggregation is working
• The current administrator is excluded from tracking

Diagnostic information can be copied when you need support.

What is included in ProductPulse Free?

ProductPulse Free is a standalone WooCommerce product analytics plugin.

It includes:

• Product activity tracking
• Dashboard KPIs
• Daily activity trends
• Data-collection progress for new installations
• Product-level analytics
• Basic product status signals
• Basic product opportunity detection
• Date-range filtering
• Multi-currency reporting
• CSV exports
• Data retention controls
• Privacy tools and suggested privacy-policy text
• Diagnostics
• HPOS compatibility
• Multisite support

No paid license is required to use the Free analytics features.

Want deeper WooCommerce insights?

A separate paid edition, AVAR ProductPulse Pro, is available in two plans.

Pro adds:

• Prioritized sales opportunities for your products, each with an explanation and a suggested next step
• Abandoned-cart recovery e-mails, with an optional recovery coupon
• Pending-payment reminders
• Back-in-stock and price-drop alerts
• Search Demand analytics: the most searched terms, searches that return no results and searches that lead to purchases
• A weekly report e-mail
• Editable e-mail templates and an e-mail log

Growth adds everything in Pro, plus:

• Search autocomplete, synonyms, redirects, fallback products, merchandising, search quality scores and no-result recovery opt-ins
• Order bumps, in-cart offers and a free-shipping progress hint
• Cross-sell, upsell and bundle suggestions, and product recommendations on product pages
• Advanced recovery coupons
• Reorder and win-back reminders
• Customer segments
• Cost of goods, margin and profit per product
• A white-label weekly report

The paid edition is distributed separately through Freemius. ProductPulse Free does not contain the paid implementation code.

External services

Freemius

AVAR ProductPulse uses the Freemius SDK (https://freemius.com/) for licensing, account management, purchases and premium updates, and for optional usage data.

• During normal use, nothing is sent to Freemius unless an administrator clicks “Allow & Continue” on the opt-in screen. Skipping the opt-in sends nothing. The only exceptions are the Freemius pages and the deactivation form described below.
• After opt-in, Freemius receives the site URL and title, the WordPress, PHP and plugin versions, the site language, the administrator’s name and e-mail address, and events such as activation, deactivation, uninstall and version updates. If the administrator also allows it, Freemius receives the list of active plugins and themes.
• When the plugin is deactivated, a form asks for an optional reason. “Skip & Deactivate” sends nothing. A reason you submit is sent to Freemius when the plugin is uninstalled. On a site that has not opted in, it is sent anonymously only if you tick “Anonymous feedback”; if that box is left unticked, the site is registered with Freemius at that point and the details listed above are sent with the reason.
• The Pricing and Account pages are shown inside your dashboard and load plan and licence details from api.freemius.com when you open them. Checkout opens on checkout.freemius.com, and links to the Freemius customer portal lead to users.freemius.com.
• With a paid license, the license is checked and premium updates are downloaded from api.freemius.com.
• ProductPulse analytics, WooCommerce orders, customer records and visitor behaviour are never sent to Freemius.

Terms of Service: https://freemius.com/terms/
Privacy Policy: https://freemius.com/privacy/
SDK source: https://github.com/Freemius/wordpress-sdk