Auto Form Builder (AFB) is the free WordPress form builder that gives you what other plugins charge for. Build contact forms, multi-step forms, surveys, file-upload forms, and forms with conditional logic — all with drag and drop, no code, and no monthly fees. Build a form by hand or let AI build it for you, turn any form into a friendly conversational chat, and embed your forms on any website, WordPress or not.

Most form plugins lock multi-step forms, conditional logic, surveys, and integrations behind expensive subscriptions. Auto Form Builder includes them all, free, with no premium tier — the “Add-Ons” screen is simply optional free modules (Popups, Form Analytics, spam protection, Slack, User Registration, Entry Tags) you switch on in one click. The only paid extras are the optional AI service, which is off by default, and a separate Google Sheets integration plugin.

Watch the full overview video · See all features · Support

Why Auto Form Builder?

Unlike form plugins that lock their best features behind expensive subscriptions, Auto Form Builder gives you multi-step forms, conditional logic, surveys, form analytics, spam protection, submission management, webhooks, Slack notifications, import/export, and full visual customization — all free. Privacy-first by design: your submissions stay on your own site, and the plugin makes no external calls unless you enable a feature that needs one.

Drag & Drop Form Builder

Build a form in minutes with the visual drag-and-drop builder: drag fields onto the canvas, reorder by drag-and-drop or Move Up/Down, undo/redo, preview on desktop, tablet, and mobile, and copy a shortcode to embed anywhere. Start from a template (Contact, Feedback, Support, Newsletter, Event Registration) or a blank canvas — or describe your form and let AI build it.

15+ Field Types (with deep per-field control)

Text, Textarea, Email, Phone, Number, Date, Time, Month & Year, Checkbox, Radio, Dropdown, Name, Address, File Upload, Signature, Color Picker, an HTML content block, and Page Break (multi-step) — plus four survey fields: Tabular Survey (Likert grid), Star Rating, NPS, and Opinion Scale. Browse the full field reference.

Every field is more capable than it looks:

Text — placeholder and default value, min/max length, format/pattern validation with inline errors, password mode (mask input), text transform on submit, trim whitespace, input type control, and hidden-field mode.
Email — built-in validation, a confirmation field (re-enter to prevent typos), restrict allowed domains (e.g. company emails only), and use as the recipient for confirmation emails.
Number — min/max values, step size, starting value, display as plain number, money (currency symbol), percentage, or fixed decimals, and an optional slider.
Checkbox — single consent box (with a link inside the label) or a multi-option group with minimum/maximum selection limits, “start checked,” and stacked or column layouts.
File Upload — allow multiple files, drag-and-drop, restrict file types and size, previews, and a custom button label.
Name & Address — separate components, per-part required toggles, and per-component URL prefill.
Most fields also support label and inside-the-field icons, help text, conditional logic, auto-fill, custom CSS class, and hidden-field mode.

Conditional Logic

Show or hide any field based on earlier answers, using multiple AND/OR conditions per field. Logic also controls confirmations and emails: change the success message or redirect, reroute the admin notification or change its subject and message, skip it, or send a different confirmation email.

Multi-Step Forms

Split long forms with Page Break fields to boost completion. Add step titles, custom Next/Previous labels, and a progress bar. Answer-based branching skips steps or jumps ahead (forward-only and loop-safe), so every visitor sees only the steps that apply.

Surveys & Visual Results

Build complete surveys with Tabular Survey (Likert grid), Star Rating, NPS (0–10), and Opinion Scale fields, then read per-question reports: distribution and stacked-bar charts, an automatically calculated NPS score, and a 30-day trend. Survey answers appear formatted in entry details and CSV exports, and conditional logic works with every survey field.

Signature Field

Collect e-signatures inside your form. Visitors sign with a mouse, finger, or stylus; the signature is stored securely and shown as an image in the entry details — ideal for consent forms, agreements, and approvals, on WordPress pages and embedded forms alike.

Full Visual Customization

Make forms match your brand: theme presets (Corporate, Minimal, Modern, and more), reusable saved themes (design once, apply to any form with one click), per-form header image, background, colors, fonts, layout, field and button styling, and visual effects. Every change previews live across desktop, tablet, and mobile.

HTML Content Blocks

Add formatted text, headings, links, and dividers inside your form with the HTML content block — perfect for instructions, section headings, and separators that make longer forms clear and easy to complete.

Partial Entries

Don’t lose a lead when someone doesn’t press Submit. In-progress answers are saved and reviewable on the Partial Entries screen. Abandoned entries auto-delete after a retention period you control (1–365 days).

Submission Management

All submissions live in a clean inbox with Unread, Starred, Read, Spam, and Trash tabs. Search by any field value, filter by form or date range, sort, print, and act on many at once with bulk actions (mark read, star, spam, trash, delete). Export to CSV or JSON any time. See submission management.

Email Notifications

Per-form admin and user confirmation emails, fully configurable — recipients, subject, and a custom message with placeholders like {submission_data} and {form_name}. Choose styled HTML or plain text, and use conditional rules to send different emails or none.

Embed on Any Website

Every form comes with a ready-made embed code for any site — including non-WordPress platforms and page builders such as WP Bakery, Brizy, and Elementor. The embed keeps your design, auto-resizes to its content, and stays isolated from the host theme; redirect thank-you pages can even break out of the frame. Also available as a Gutenberg block and a WordPress dashboard widget.

Prefill from URL

Populate fields — including individual Name and Address components — from URL parameters, and forward them securely to embedded forms.

Popup Forms (free)

Show any form in a popup without a second plugin: modal, slide-in, sticky bar, full-screen, welcome mat, or a floating launcher button. Choose which pages they appear on, trigger by time delay, scroll depth, exit intent, or element click, cap how often each shows, and decide what happens after a successful submission. Fully keyboard accessible; loads nothing on pages without an eligible popup.

Form Analytics (free)

Track views, submissions, average conversion rate, and per-form breakdowns with a 30-day chart. Sync historical submissions or reset data anytime.

Spam Protection (free)

Google reCAPTCHA and Cloudflare Turnstile are both included — use either or both on any form.

User Registration & Login (free)

Turn any form into a registration form: map fields to the account email, username, password, and name (a single Name field is split automatically), choose the new user’s role (never Administrator), and send a custom welcome email with placeholders like {username} and {set_password_url}. Includes an independent login form via the [auto_form_builder_login] shortcode — sign-in, lost password, and reset on your own page. Passwords are handled by WordPress core and never stored with the submission or emailed.

Slack Notifications (free)

Notify your team in Slack the moment a form is submitted. Paste a Slack Incoming Webhook URL and choose which forms post to which channels. Only hooks.slack.com URLs are accepted, no credentials are stored, and passwords and file contents are never sent.

Entry Tags (free)

Organize submissions like a lightweight CRM with color-coded tags. Create your own tags or start from templates (CRM workflow, support tickets, content types), assign them from the submission screen, and see a Tags column plus one-click quick filters on the submissions list — combine several tags to show entries matching any of them. A statistics panel shows tag usage; a cleanup action removes tags no longer in use. Off by default; enable it under Forms Add-Ons. Tag data stays in your database if you turn the add-on off.

Webhooks

Send submission data to Zapier, Make, GoHighLevel, or any custom endpoint the moment a form is submitted, with an optional HMAC-SHA256 signing secret.

Import & Export

Export forms and entries for backup or migration, and import forms onto any WordPress site in seconds — ideal for agencies.

Auto Form CRM Integration

Capture leads with Auto Form Builder, then manage them with Auto Form CRM. AFB integrates natively with Auto Form CRM, a complete premium WordPress CRM — contact management, deal pipeline, workflow automation, email campaigns, meeting scheduling, and live chat — so your form submissions become managed leads in one place.

AI Features (optional)

Two optional AI features are available and off by default:

AI Assistant — build a form from a plain-English description or an uploaded document, generate conditional logic automatically, get one-click submission summaries and drafted replies, “ask across your submissions,” and use an admin chat assistant that answers questions and even creates forms.
AI Conversation — turn any form into a friendly chat that collects answers naturally, with optional appointment booking.

These features run on AIDA, our AI service at autoformcrm.com. A free AIDA account includes free trial credits; after those are used, continued AI usage needs one-time credit packs — while every non-AI feature stays free. Your credit balance is always visible in the plugin. See “External Services” for exactly what data is sent, when, and to whom.

External Services

Auto Form Builder is privacy-first. By default the plugin does not contact any external service. Every service below is off by default and only runs after you actively opt in.

AIDA — AI Assistant & AI Conversation (optional AI features, off by default)

Service & provider: AIDA, the AI service that powers the optional AI features, by Auto Form Builder / Auto Form CRM (https://autoformcrm.com/). Requests are processed by a third-party AI provider, Anthropic.
When contacted: only after an administrator enables an AI feature, connects an AIDA account, and then uses it. Otherwise nothing is ever sent, and the core builder never contacts AIDA.
Account & cost: the AI features need a free AIDA account (with free trial credits); continued use afterward requires one-time credit packs from autoformcrm.com. The core plugin and all non-AI features stay free and need no account. Your credit balance is shown in the plugin, and purchases always open autoformcrm.com in a new tab (no payment inside the plugin).
Data sent (only for the action you trigger): the form description and any document you upload when building a form; the submission content when you request a summary, a suggested reply, or an “ask across submissions” answer, or when the admin assistant answers about your forms/submissions; the messages you type into the admin assistant; and, only if you enable AI Conversation on a public form, the chat messages visitors type. Your AIDA token is sent server-side only to authenticate, stored encrypted, and never exposed to the browser.
Data NOT sent: nothing for any AI feature you do not use, no form/submission content beyond the action you trigger, and never passwords handled by WordPress core.
Purpose: to provide AI form building, submission summaries and replies, the admin assistant, and conversational forms.
Terms / privacy: https://autoformcrm.com/terms and https://autoformcrm.com/privacy (Auto Form CRM / AIDA); Anthropic — https://www.anthropic.com/legal/commercial-terms and https://www.anthropic.com/legal/privacy.

Anonymous Deactivation Feedback (opt-in, one-time)

Service & provider: Auto Form Builder feedback endpoint, https://autoformbuilder.com/afb-deactivation-feedback.php (https://autoformbuilder.com/).
When contacted: only when an administrator clicks “Submit & Deactivate” in the optional dialog shown on deactivation. Skipping, closing, or dismissing it sends nothing.
Data sent: the reason you selected, an optional explanation (max 1000 characters), your WordPress, PHP and plugin versions, and your site locale. The exact JSON payload is shown in the dialog before anything is sent.
Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission data (the request User-Agent is neutralized so it carries no site URL).
Purpose: to understand why users deactivate the plugin and prioritise improvements.
Terms / privacy: https://autoformbuilder.com/

Anonymous Usage Data (opt-in, off by default)

Service & provider: Auto Form Builder telemetry endpoint, https://autoformbuilder.com/afb-telemetry.php (https://autoformbuilder.com/).
When contacted: only if you enable “Help improve Auto Form Builder by sending anonymous usage data” (in onboarding or Settings General) — then a one-time “install” event on opt-in and an “uninstall” event on deletion. Turning it off stops all further requests.
Data sent: a locally generated anonymous site ID (not derived from your URL), the plugin / WordPress / PHP / MySQL versions, the plugin version at install, your site locale, whether the site is multisite, days since install, approximate form and submission counts as ranges (never exact), active modules, and whether onboarding was completed. The full list is shown next to the opt-in checkbox.
Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission content.
Purpose: to measure the uninstall rate and which environments and usage levels correlate with leaving, so we can prioritise improvements.
Terms / privacy: https://autoformbuilder.com/privacy/

Slack Notifications (built-in, off by default)

Service & provider: Slack Incoming Webhooks, Slack Technologies, LLC (https://slack.com/). Only hooks.slack.com URLs are accepted; no other host is ever contacted.
When contacted: only after you set a webhook URL you created in your own Slack workspace and enable it for a form — then on each submission of that form and when you click “Send Test”.
Data sent: the form title and your site name; the values a visitor submitted only if you also enable “Include answers” for that form. Passwords, CAPTCHA values, file contents, and server file paths are never sent; uploaded files appear by filename only.
Purpose: to notify your team in Slack about new form submissions in real time.
Terms / privacy: https://slack.com/terms-of-service and https://slack.com/trust/privacy/privacy-policy

AFB – Auto Form Builder: Drag & Drop Contact Forms, Multi-Step Forms, Conditional Logic & AI