Apstal – AI Agent & Chatbot for Website Analytics
Apstal tracks your website visitors, records their sessions, and lets an AI agent analyze everything for you. You ask questions — it queries your real data and tells you what’s happening, what’s broken, and what to do next.
This plugin connects your WordPress site to the Apstal platform.
What it does
- AI Agent — Ask any question about your traffic in plain language. “Where do my visitors drop off?” “Which pages convert best?” The AI answers from your real data.
- Session Replays — Watch exactly how real users interact with your site. See rage clicks, hesitation, and drop-offs.
- Competitor Intelligence — Scan competitor websites for tech stack, traffic patterns, and changes over time.
- Advanced Tracking — Page views, clicks, scrolls, rage clicks, dead clicks, exit intent — all tracked automatically.
- Voice AI — Talk to your analytics assistant by voice (Premium).
- Privacy First — No cookies, fully GDPR compliant, invisible to ad blockers. Captures 100% of visitors.
- Works everywhere — WordPress, Shopify, Webflow, Next.js, any website. One script tag, 2 minutes setup.
Why Apstal?
You shouldn’t need to dig through charts and reports to understand your own website. When something breaks — a drop in signups, users leaving a key page — you’re left guessing what went wrong.
Apstal works differently. It watches what your visitors actually do, and when you ask “why did traffic drop?” — it gives you a straight answer. No setup complexity, no learning curve. Just ask and know.
Third Party Services
This plugin relies on the Apstal external service (https://apstal.com) to collect analytics data and provide the AI agent functionality.
When activated with a valid Project ID, the plugin loads a remote JavaScript file from https://apstal.com/apstal on every page of your site. This script sends anonymous visitor data (page views, clicks, scroll depth) to the Apstal servers for processing.
The admin dashboard page embeds an iframe from https://apstal.com/chat so you can interact with the AI assistant directly inside WordPress.