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Analytics Tracker utilizes the latest and greatest features of Google global site tag (gtag.js) and makes it super easy to add tracking code on your blog.

Note: Google ended Universal Analytics (UA-) processing on July 1, 2023. We keep UA tracking IDs for legacy compatibility, but for active reporting we strongly recommend using Google Analytics 4 with a G-XXXXXXXX Measurement ID.

This is one of the simplest to use WordPress plugins to insert Google Analytics code on your websites built in WordPress.

Google Analytics is now the most widely used web analytics service on the Internet.

Features:

GA4 Measurement ID setup – Configure your Google tag with a valid GA4 Measurement ID (for example: G-XXXXXXXXXX).
User ID (optional) – Send an anonymous hashed user identifier for logged-in users.
Enriched page_view event – Adds contextual parameters for home, singular, taxonomy, author, search, and 404 pages.
Comment Event (optional) – Enable or disable the event sent when a comment becomes visible on your site.
Minimal compatibility mode for non-GA4 IDs – Loads basic gtag config without custom events.

Analytics Tracker on GitHub
You can submit feature requests or bugs on Analytics Tracker repository.

Localization

You can translate Analytics Tracker on translate.wordpress.org.