Analytics Insights is a free WordPress plugin that enables site tracking using the latest Google Analytics 4 tracking code. It allows you to view key Google Analytics stats in your WordPress Dashboard.

Google Analytics Reports, Stats and Insights

Analytics Insights displays the reports you need on your dashboard and on the site’s frontend. Audience, acquisition, behavior, engagement and real-time stats are all presented as charts within a dedicated dashboard widget.

In addition to a set of general Google Analytics stats, insights like in-depth Page reports and in-depth Post reports are available.

The Google Analytics tracking code is fully customizable through options and hooks, allowing advanced data collection like custom dimensions and events.

Google Analytics Real-Time Stats

Google Analytics reports, in real-time, in your dashboard screen:

Real-time number of visitors
Real-time number of visitors per page
Real-time device category

Google Analytics Reports and Insights

The Google Analytics insights and reports you need on your dashboard and on the site’s frontend:

Sessions, organic searches, page views, bounce rate analytics stats
Locations, pages, referrers, keywords, 404 errors analytics stats
Traffic channels, social networks, traffic mediums, search engines analytics stats
Device categories, browsers, operating systems, screen resolutions, mobile brands analytics stats

Google Analytics Tracking

Installs the latest Google Analytics tracking code and allows full code customization:

Google Analytics 4 tracking code
Accelerated Mobile Pages (AMP) support for Google Analytics
Cross domain tracking
Ecommerce support for Google Analytics
User privacy oriented features and much more

With Analytics Insights you can easily track events like downloads, page scrolling depth, outbound links, emails. In addition, you can track custom event categories, actions, and labels using annotated HTML elements.

Custom dimensions tracking of authors, publication date, categories, tags is also possible with Analytics Insights.

Google Tag Manager Tracking

As an alternative to Google Analytics tracking code, you can use Google Tag Manager for tracking:

Google Tag Manager code
Data Layer variables: authors, publication date, categories, tags, user type
Accelerated Mobile Pages (AMP) support for Google Tag Manager

Accelerated Mobile Pages (AMP) features

Google Tag Manager basic tracking
Google Analytics basic tracking
Events tracking, custom dimensions tracking, annotated HTML elements tracking

Analytics Insights on Multisite

This plugin is fully compatible with multisite network installs, allowing three setup modes:

Mode 1: network activated using multiple Google Analytics accounts
Mode 2: network activated using a single Google Analytics account
Mode 3: network deactivated using multiple Google Analytics accounts

Analytics Insights – Google Analytics Dashboard for WordPress