Rooster One

One plugin instead of dozens. 471 tools, and they agree with each other.

Rooster One does the work that would otherwise take dozens of separate plugins, and it does it from one place, on one set of numbers.

Dozens of plugins means dozens of different vendors, dozens of renewal dates to keep track of, dozens of update cycles that have to keep working alongside each other, and a different support desk to write to depending on which part has gone wrong. One plugin means one licence, one update, one place to ask, and one thing for WordPress to load on every request instead of dozens.

What is actually in it: a full SEO engine that replaces Yoast or AIOSEO. Product recommendations built from your real sales. Role, wholesale and tiered pricing. Meta, Google Ads, GA4 and TikTok measurement, sent server-side so an ad blocker cannot silence it. Sixteen couriers with vouchers, labels, tracking and daily closings. Marketplace feeds and order import for Skroutz, Shopflix, eMAG, Etsy, Amazon and more. Side cart, wishlist, back-in-stock waitlist, swatches, trust badges. Popups and scheduled announcements. Abandoned-cart recovery, email and web push campaigns, audiences. Surveys, competitions and events. Invoices, packing slips and credit notes. A GDPR consent banner with a cookie scanner. The EU withdrawal button that Directive 2023/2673 now requires. And an AI assistant that answers from your own catalogue rather than making things up.

That is 140 screens and 471 tools, and there is a written description of what every one of them is for.

Why one plugin rather than dozens

Because separate plugins cannot see what the others know, so they disagree, and each one works the same thing out again while your customer waits.

Rooster One measures your whole business on a schedule instead: every product, page, customer, order and session, written into flat tables. Which products sell and which never do, which pages are read, who bought and who nearly did. The SEO engine, the recommendations, the audiences, the ad ROI report and the AI assistant then all read those same tables. That is why they agree, and why the plugin gets faster to use as you switch more of it on: the heavy work already happened, before the request arrived. The trade-off is timing and we would rather say so plainly. A figure is only as new as its last run.

And it is one plugin to load, not dozens

This part has nothing to do with how well any plugin is written. WordPress loads every active plugin on every request, before it knows whether that request needs it: a file to read from disk, hooks to register, options to fetch, a translation catalogue to load. That toll is paid on the home page, on every admin screen and on every REST call, by every plugin, including the ones that will do nothing at all on that particular request. A site carrying a hundred of them pays it a hundred times before a single line of useful work happens.

Rooster One is one plugin, and the parts you have not switched on register nothing. On Pro, the storefront is served by a separate lightweight runtime rather than the admin half, so your customer’s page load carries the code that draws the page and not the code that runs the shop.

Everything is off by default. It installs beside your current SEO plugin, pixel manager and consent tool and changes nothing until you switch a piece on.

Rooster One runs on your own server. Everything it ever sends to an outside service, and what triggers it, is listed under “What does Rooster One send to an outside service, and when?” in the FAQ below.

The free version is a complete product, not a demo: 697 of the 1,085 screens, tools and actions are in it. Pro adds the operational half and the separate front-end runtime plugin.

Who builds it

Rooster One is built by Oxford Metadata Ltd, whose organisation is approved under Anthropic’s Cyber Verification Program for dual-use security work such as penetration testing and vulnerability research. That is the same discipline the plugin’s own defensive features come out of: the bot filtering, the form captcha, the consent and proof-of-consent log, and the login hardening. The AI features run on Anthropic Claude for chat and reasoning and Voyage AI for embeddings.

It reads your site for what it is

• Shop — sales and add-to-carts are the measure.
• Catalogue — products published but not sold; engagement is the measure.
• Content — no WooCommerce; visits, engagement and forms are the measure.

Auto-detected, overridable in one click. Scoring, cornerstones and applicable signals all follow from it.

You can find all of it

Ctrl+K reaches 663 addressable places: 140 screens, 52 tabs and 471 tools, each one openable directly. All Features lists every one, with pinnable favourites. Every page carries a written description of what you can do there, and that text feeds the search.

What gets measured

Computed on a schedule, stored flat. Everything below reads these.

• Product vitals — velocity, out-of-stock history, price history, basket role, returns, and a 0–100 demand score.
• Content vitals — reach, engagement, freshness and a content-demand score for every post, page and custom type.
• Customer vitals — an omnichannel profile: purchases, affinities, lifecycle stage, survey answers, return risk.
• Session and attribution rollups — engagement joined to conversion on one session id, with landing page, campaign and five UTMs.
• Effective prices — every price rule resolved ahead of time into one row per product per audience.

The features

AI chat & semantic search

• Chat widget on Anthropic Claude, grounded in your catalogue — only real, in-stock items with exact links.
• Semantic search on Voyage AI embeddings across products, posts, pages and terms.
• A knowledge base you control, with identity guardrails so it cannot mis-describe you.
• Chat analytics — what was asked, how it was rated, which questions found nothing, which chats ended in an order.

SEO engine

A drop-in replacement for AIOSEO/Yoast. Stays gated behind your current SEO plugin until you switch over; read-only importer and head-parity check included.

• Head, canonical, robots, Open Graph, Twitter and JSON-LD, assembled once into a cache.
• Commerce schema from the same tables — ProductGroup + hasVariant, per-variant colour, gtin, brand, shipping and return policy.
• AI titles and descriptions written against the live SERP. Drafts await approval, or run on Autopilot.
• Opportunity grid — traffic × conversion: hidden gem, intent mismatch, defend, prune.
• Rank tracking (optional DataForSEO, under your spend cap).
• Redirects and 404s, slug monitor, static sitemap, robots.txt, alt-text filling, EU Omnibus history, hreflang, Local SEO.

Selling more

• Recommendations — up-sell, cross-sell and same-need alternatives from your real sales patterns.
• Rails you order by drag-and-drop, block and classic themes, with custom slots.
• Pricing engine — role and wholesale prices, brand discounts, loyalty tiers, points, free gifts. Stacked, resolved ahead of time.
• Merchandising — swatches, labels, trust badges, payment logos, galleries, layout builder, custom tabs, one master button style.
• Lift measurement — the incremental orders and revenue the engine adds.

Cart, checkout, recovery

• Side cart, sticky add-to-cart, wishlist, back-in-stock waitlist.
• Saved and abandoned carts — share and resume, cookieless restore that survives CDN caching.
• Checkout tuning — distraction-free checkout with A/B assignment, minimum order, and business-invoice fields.
• Full block and classic parity.

Reaching customers

• Audiences — top, lapsed, lookalike, abandoned-cart, reactivation, competition entrants. Recomputed nightly.
• Automated campaigns — abandoned cart, win-back, birthday, back in stock, post-purchase. Email and web push, quiet hours honoured.
• Social posts from your catalogue, competitions on any Gravity Form, surveys scored into NPS and voice-of-customer.

Knowing what worked

• Server-side measurement you own — Meta CAPI, GA4, Google Ads Enhanced Conversions, TikTok Events API. Deduplicated, sent after the order is saved, with a daily safety net.
• Consent / GDPR CMP — first-party banner, Consent Mode v2, proof-of-consent log, cookie scanner.
• ROI Wizard — orders, revenue, cost, net, ROAS and ROI by engine, offer, channel, campaign or creative.
• Ad spend typed, by CSV, or nightly from Google Ads / Meta / TikTok. Conversion goals for non-shops.
• Insights Chat — ask your shop questions in wp-admin. Customers pseudonymised, no data export.

Running the shop

• Marketplace order import — Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy, Amazon → native WooCommerce orders. The catalogue importer runs it in reverse.
• Streaming feeds — ready-made templates for Amazon Inventory Loader, BestPrice, eBay File Exchange, eFood, EMAG, Etsy, Facebook Product Catalog, Facebook Marketplace, Google Shopping, Google Local, Google AdWords Custom Remarketing, Shopflix, Skroutz, Tolstoy and Wolt, plus Generic CSV and a fully custom builder.
• Sixteen couriers — vouchers, labels, COD, tracking, bulk printing, daily closings. ACS, BOX NOW, Courier Center, ELTA, Geniki Taxydromiki, Speedex, DHL Express, FedEx, UPS, USPS, Royal Mail, DHL Paket, Colissimo, BRT, Correos Express, Sendcloud — plus a manual carrier for one with no API.
• Order documents — invoices, packing slips, proformas, credit notes. Singly or merged across a date range.
• Delivery economics — real break-even free shipping from your carrier costs, per-carrier × zone P&L.
• Operational intelligence — stock recovery, missing hot sellers, out-of-stock predictor, branch stock, barcode scanning, optional ERP.

The withdrawal button — Directive (EU) 2023/2673

Every EU distance seller must now give consumers a prominent, permanently available button to declare withdrawal electronically. No transition period.

• A real button, for the whole statutory period.
• 14 calendar days from receipt — computed from delivery, not the order date.
• Guests included. An account is offered afterwards, never required.
• No reason, no prior contact, partial withdrawal by item and quantity.
• Acknowledgement on a durable medium with content, date and time.
• Cancellation stays distinct from withdrawal — one you may refuse, the other you may not.
• Return vouchers checked by an operator before the customer sees them. Ships disabled.

Content, blocks and regional selling

• Events with RSVP and self-registration, FAQ accordions, Store Pages, Food & Beverages option groups, Google reviews, Media Cleanup that quarantines before it deletes.
• Dozens of server-rendered blocks — store, product, recommendation, swatch, brand, category, blog, competition and event, plus Custom Slot regions.
• Regional checkout — COD by country or courier, “from X,XX €” labels before a postcode is entered, and per-country payment and shipping rules.

Speed and resilience

• Pre-computed into flat tables; the storefront reads single cached rows.
• A thin front-end runtime plugin (Pro) serves the storefront even when the admin plugin is trimmed from the request.
• Self-healing jobs re-arm after updates, stay dormant until used, and collapse runaway third-party tasks.
• Tables are never dropped on update, activation or deactivation — only on explicit uninstall.

Free and Pro

GPLv3. The free version is a complete, working product — not a demo with the useful parts removed.

Free — everything above except where marked: AI chat and semantic search, the whole SEO engine, pricing and merchandising, storefront features, measurement and consent, product feeds and the catalogue importer, courier fulfilment across all sixteen carriers, the block library, Ctrl+K — and the complete withdrawal button. That last is a legal obligation for every EU distance seller; charging for it would be a poor thing to do.

Pro adds the operational half:

• The front-end runtime plugin — serves the storefront without loading the admin half. The biggest speed difference between free and Pro.
• Marketplace order import — Skroutz, Shopflix, eMAG, eFood, Wolt, Etsy, Amazon.
• Attribution and ROI — dashboard, ROI Wizard, ad-spend connectors, shipping cost against margin.
• Audiences and campaigns — audience builder, email and web-push flows, social posts, AI-suggested offers.
• Customer intelligence — customer lookup, surveys, cancellations and returns analysis, chat analytics.
• Insights Chat, physical retail and ERP, events and competitions, Action Scheduler cleanup.

Activated by connecting the site to your Rooster One account — no per-feature keys. Everything Pro-locked stays visible, with an explanation of what it does.

Optional integrations

Rooster One runs entirely on your own server. Nothing below is required for the plugin to work — each is an opt-in add-on you enable only if you want that capability, using your own account.

• Rooster AI credits (rooster.systems) — powers the AI chat, AI SEO copy and Insights Chat via Anthropic Claude and Voyage AI embeddings, with no per-provider API keys to manage.
• Recommendations service (eshop-optimizer.com) — graph-database up-sell/cross-sell analysis of your order history.
• DataForSEO — optional keyword rank tracking under a spend cap you set.
• Ad and measurement platforms — Google Ads, GA4, Meta and TikTok, each independently selectable.
• Couriers and marketplaces — your own carrier and marketplace accounts, for vouchers and order import.
• Google Places / Search Console for location data and search performance.