AI Traffic & Sales Tracking for WooCommerce — ChatGPT Ads, Product Feed & AI Visibility

Something is already sending you customers, and your analytics can’t see it.

When a shopper asks ChatGPT “find me a cordless drill under $80 that ships in 2 days” and buys from the store it names, that order lands in WooCommerce looking like ordinary direct traffic. Google Analytics shows you nothing. Your reports show you nothing. You cannot tell whether AI assistants are worth your attention, because you cannot see them at all.

This plugin makes the AI channel visible, then makes you the answer it gives — and lets you buy more of it.

Three jobs, in that order:

Measure it. See which AI crawlers reach your store, which pages they read, and which of your real WooCommerce orders came from an AI assistant — broken out by ChatGPT, Claude, Perplexity, Gemini, Copilot and a dozen more, reconciled against your actual orders so you know the number is true.
Win it. Publish your catalog, prices, stock and answers in the formats AI shopping assistants actually read, so you’re the store they recommend.
Buy it. Run ChatGPT Ads — campaigns, budgets, creative and results — from inside WooCommerce, measured against your real orders rather than the ad platform’s own scorecard.

No theme changes. No replatforming. No new payment processor. Your existing gateway and your payout schedule are untouched.

We show you the match rate. Every AI-attributed number in this plugin comes with the percentage of your real orders it accounts for. When tracking misses something, you’ll see that too — because a revenue figure you can’t check isn’t worth having.

🌐 Plugin home: www.xpay.sh/merchants/woocommerce/
🤖 New to this? What agentic commerce actually means for a store owner

See the AI channel

AI crawler analytics — which assistants visit (GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-User, PerplexityBot, Google-Extended and more), what page types they read, whether they reached your catalog, and how that compares against your human traffic. Opt-in, off by default, known AI bots only — never your shoppers.
AI-attributed orders — real WooCommerce orders traced back to the assistant that referred the buyer, with revenue split by source. Strictly non-PII: no names, emails, addresses or payment data ever leave your store.
Agent-readiness audit — a live score for how well AI shopping assistants can read, understand and recommend your catalog, with a prioritised fix list.
Agent delivery speed — AI crawlers give up on slow pages. See how fast your catalog, /llms.txt and product pages answer when requested by the AI crawlers themselves, and what to do when one is too slow. A diagnostic — it won’t fight your caching plugin.

Win the AI channel

An agent-readable product feed — your full catalog with live prices and stock, hosted on xpay’s CDN, so assistants reading it never touch your origin. Refreshed within ~30 seconds of any product or stock change, with an hourly safety net.
AI-shopping structured data — Product, Offer, AggregateOffer, BuyAction and ItemList JSON-LD on product pages, shop archive and home page. Detects Yoast, Rank Math and WooCommerce core schema and fills only the gaps — never a duplicate.
The real AI shopping standards, on your own domain — /llms.txt (llmstxt.org) and an explicit robots.txt allowlist for AI user-agents. If you already publish your own /llms.txt, this appends to it and leaves your content untouched.
Cart deep-link — an assistant can hand a shopper a one-click Buy link that pre-fills your existing WooCommerce cart and lands them on your existing checkout.
Product FAQs and return policy — FAQPage and MerchantReturnPolicy structured data answering the delivery, returns and variant questions AI shoppers ask, for products you approve. Optionally shown to your shoppers too, as a product tab, a summary block, or an [xpay-faq] shortcode — off on new installs.
AI storefront assistant (optional) — an on-site shopper chat that answers from your own catalog. Never appears without your explicit say-so.

Run ChatGPT Ads

Not sure what these are? ChatGPT Ads, explained for store owners — what they are, what they cost, and who’s eligible.

Campaign management inside WooCommerce — create, edit, budget, activate and pause ChatGPT Ads campaigns and ad groups without switching to another tab. Results land next to the orders they produced.
Your numbers, not just theirs — every campaign shows the orders we reconciled against your real WooCommerce data alongside what OpenAI reports. The gap between the two is the most useful number on the screen.
A ChatGPT product feed — your catalog serialised to OpenAI’s specification and delivered on a schedule, with a per-product health score so you can see exactly which listings are incomplete and fix them inline.
Eligibility, up front — ChatGPT Ads requires a minimum catalog size and is currently limited to the US, Canada, Australia and New Zealand. The plugin tells you where you stand before you invest time, and points you at the organic path if ads aren’t open to you yet.
Tracking that works with what you have — already running Pixel Manager, PixelYourSite or a GTM container? This verifies their pixel is firing and reconciles it, instead of asking you to rip it out and install another one.

Works alongside what you already run

Built to cooperate, not compete. If another plugin already does a job, this one stands down rather than duplicating:

Yoast SEO / Rank Math / SEOPress — detects existing Product and FAQ schema and fills only what’s missing.
AdTribes Product Feed PRO / CTX Feed / Google Listings & Ads — separate feeds for separate channels; nothing conflicts.
Pixel Manager / PixelYourSite / GTM / WooCommerce core Order Attribution — attribution here is additive and non-destructive.
WP Rocket / LiteSpeed / Autoptimize / SiteGround Optimizer — automatically excluded from JS optimization so nothing breaks.
HPOS and Cart/Checkout Blocks — declared compatible.
Storefront / Astra / Divi / Elementor and the standard page builders.

What it doesn’t do

It doesn’t touch your checkout. Stripe / WooPayments / PayPal / Square / whatever you already use — payment runs through them, unchanged. Your payout schedule is unchanged.
It doesn’t see your customers. No buyer names, emails, addresses, IPs, payment cards, order line items, refunds, or PII of any kind passes through xpay. Ever. The plugin is non-custodial.
It doesn’t require a new account or contract to start. Free to install and get going — paid plans available as you grow. See pricing.
It doesn’t slow down your site. The JSON-LD block is tiny and cached; the catalog feed is served from xpay’s CDN, not your origin.

Five-minute install flow

Install the plugin from this directory or upload the zip.
Activate. You’ll land on the xpay✦ Commerce dashboard.
Click Connect store. You’re redirected to app.xpay.sh, where you grant a read-only WooCommerce REST API key.
Your catalog goes live on AI surfaces within about 10 minutes. The built-in readiness checklist turns green as each piece confirms, and tells you in plain English what to do about anything that doesn’t.

Stuck on any step? Email [email protected] or post in the support forum on this page — we aim to reply within one business day.

Compatibility

WooCommerce 7.0+ on WordPress 6.2+ and PHP 7.4+.
Declares compatibility with WooCommerce High-Performance Order Storage (HPOS) and Cart/Checkout Blocks.
Works alongside Yoast SEO, Rank Math, WooCommerce Blocks, WooPayments, Stripe for WooCommerce, and the standard Storefront / Astra / Divi / Elementor themes.

Privacy and consent

Anonymous lifecycle telemetry is off by default. On first activation a single admin notice asks once. Pick “No thanks” and the plugin never contacts our backend for analytics. Pick “Enable” and you can change your mind any time under xpay✦ Commerce Settings Privacy. System-wide opt-out via define( 'XPAY_WC_TELEMETRY', false ); in wp-config.php.
Full data disclosure at install.xpay.sh/woocommerce/privacy.html — every byte the plugin sends, when it sends it, how to opt out, how to request deletion.

Source code

The plugin is GPLv2-or-later and ships as readable PHP — the complete source is in wp-content/plugins/agentic-commerce-for-woocommerce/ on your own server the moment you install it. You can read it, fork it, modify it, redistribute it and self-host it without paying anything. Full technical changelog: install.xpay.sh/woocommerce/CHANGELOG.md. Questions or bug reports: [email protected], or the support forum on this page.

External services

This plugin connects to the following xpay-operated services to deliver its core function. Every endpoint and its purpose is documented; full payload disclosure is in the Privacy section.

agent-feed.xpay.sh — Public CDN that hosts your AI-readable catalog feed at https://agent-feed.xpay.sh/catalog/{your-slug}.json. The plugin does not contact this URL directly; the xpay backend writes it from your WooCommerce REST API after you click Connect store.
agent-commerce.xpay.sh — The agent-side API that AI shopping agents call to surface and buy from your products. The plugin contacts this host at the following paths: (a) POST /v1/onboard/woocommerce/wc-auth-callback is the WooCommerce OAuth callback target (WordPress itself calls this on your behalf, server-to-server, after you approve the one-click connect prompt); (b) GET /v1/onboard/woocommerce/status?nonce=… is polled by the xpay onboarding page while the handshake finishes; (c) POST /v1/merchants/{slug}/resync triggers a fresh catalog ingest after a product or stock change; (d) GET /v1/merchants/{slug} is called when xpay✦ Commerce Settings verifies the current connection state; (e) PATCH /v1/merchants/{slug}/products/{sku} pushes a single-product delta when a WooCommerce product/stock webhook fires; (f) DELETE /v1/merchants/{slug} is sent (non-blocking) when you click Disconnect so xpay marks your account as disconnected and archives the cached catalog. The hostname is also the publicly advertised target for POST /mcp/{slug} (the JSON-RPC commerce MCP endpoint AI agents talk to) — the plugin itself does not call this URL but lists it in the /.well-known/ucp manifest.
app.xpay.sh/onboard/woocommerce — The merchant-side onboarding page. When you click Connect store, the plugin redirects your browser here with three query-string parameters: your site URL, your administrator email address, and a one-time random nonce generated locally. No data is sent to xpay before you click the button. You sign in or sign up on xpay and grant the WooCommerce REST API permission there.
agent-commerce.xpay.sh/v1/events — Optional anonymous lifecycle telemetry. Disabled by default; only contacted if you explicitly opt in via the first-activation admin notice or xpay✦ Commerce Settings Privacy. Full payload disclosure in the Privacy section.
agent-commerce.xpay.sh/v1/merchants/{slug}/orders — Agent-attributed order reporting for connected stores (non-PII order summary + attribution source; no customer, payment, or personal data). Off via the xpay_wc_order_events_enabled option. Full payload disclosure in the Privacy section.
agent-commerce.xpay.sh/v1/agent-analytics — Optional anonymous AI-bot crawl analytics. Disabled by default; shares the same opt-in as item 4 (and respects a separate define( 'XPAY_WC_AGENT_ANALYTICS', false ) hard-off). When enabled, the plugin counts requests from known AI bots only (e.g. GPTBot, ChatGPT-User, ClaudeBot, PerplexityBot, Google-Extended) — recording the bot name, a coarse page type (home/product/category/discovery-file/sitemap/other), the HTTP status, and whether we routed the bot to your structured catalog. It also sends an aggregate daily count of human pageviews (a number only — no user-agent, no URLs, no per-visit data) as the AI-vs-human denominator. Since 0.5.3 a bot event also carries a salted, one-way hash of the connecting IP address (a bot’s — behind a proxy or CDN this is the connecting edge address), so two hits from the same crawler can be counted as one visitor. The salt is unique to your store and is regenerated every day, so the hash cannot be linked across days or across stores, and the address itself is never stored or transmitted. This applies to AI bots only — a human visitor’s IP is never read, hashed or sent. Events are buffered locally and sent in the background by WP-Cron, never on a page load. Cart, checkout, account, admin and REST paths are never recorded. No per-visit human data, no customer, order, or personal data.
audit.xpay.sh — Merchant-facing audit dashboard. The plugin emits a link to audit.xpay.sh/{your-slug} on the Settings page so you can review the live agent-readiness score xpay computed from your catalog; the plugin itself does not fetch from this host. Opening the link from your browser sends standard browser headers to xpay.
auth.xpay.sh — Public OAuth-protected-resource discovery target. The plugin publishes auth.xpay.sh as the authorization_servers[0] entry in /.well-known/oauth-protected-resource (an RFC 9728 metadata document AI agents fetch to learn where to obtain a token). The plugin does not contact this host server-to-server; it is referenced for agent-side discovery only.
install.xpay.sh/woocommerce/{terms,privacy}.html — Static legal documents linked from this readme and from the Settings privacy panel. The plugin itself does not fetch these URLs; clicking the links opens them in your browser.

Your own website. The Tracking screen fetches your store’s own home page (a request from your server to itself, never to a third party) to check whether an advertising pixel is present in the markup. Nothing is sent anywhere as a result, and the outcome is cached for several hours. This is not a third-party service and no data leaves your site.

Privacy

We never see your customers, your orders, or any payment data. The plugin is non-custodial by design.

Nothing leaves your site until you click Connect store. Before that, the settings page makes no outbound request of any kind.
After you connect we receive: your site URL, your admin email, a one-time nonce, a WooCommerce REST API key so we can read your catalog, and your public product fields (name, description, price, stock, images, categories). No customer data. No order data. No payment data.
Anonymous diagnostics are OFF by default. You’re asked once. If you turn them on, we receive plugin lifecycle events and version numbers tagged with your site URL — and, separately, counts of known AI bots only (which bot, what kind of page, the response code) plus a daily total of human pageviews as a number, so you can see your AI-vs-human split. A human visitor’s IP address is never read, hashed or sent, and cart, checkout, account and admin pages are never recorded.
Turn it off any time at xpay✦ Commerce Settings Privacy, or hard-disable in wp-config.php with define( 'XPAY_WC_TELEMETRY', false ); (or XPAY_WC_AGENT_ANALYTICS for bot counts alone). The constant overrides any UI choice.
Delete your data: email [email protected] from your admin address with your store name. Processed within 7 business days.

Every byte, itemised: install.xpay.sh/woocommerce/privacy.html · Terms

Agentic Commerce for WooCommerce