AdvocateLoop
The referral loop: one customer refers the next, and rewards trigger when referrals actually buy.
Turn one customer into the next.
Your customers already recommend you — AdvocateLoop turns that word-of-mouth into a growth channel you can measure. This plugin connects your WordPress site to your AdvocateLoop account and handles the WordPress side of that: capturing referrals from incoming links, and rendering share and claim widgets wherever you place them.
The plugin is intentionally lightweight. It attributes incoming referrals, renders widget containers via shortcodes, and reports the events your AdvocateLoop account needs. The referral rules, reward calculation, eligibility, and notification emails all live in your AdvocateLoop account — so there’s nothing to configure on your server beyond connecting the two.
What the base plugin does
- Referral attribution you can trust — credits each visit to the right advocate server-side, not with cookie guesses that leak.
- Share & claim widgets — drop widgets anywhere with shortcodes:
[advocate_loop_widget],[advocate_loop_share],[advocate_loop_claim], and[advocate_loop_share_buttons]. - Works on any WordPress site — no store or ecommerce platform required.
- Your branding — widgets follow the brand colors, logo, and domain set in your AdvocateLoop account.
- Built to extend — checkout add-ons like AdvocateLoop for WooCommerce slot in automatically, with no setup.
Optional add-on: track store orders
The base plugin covers WordPress-level tracking (widgets, shortcodes, and visit attribution). If you run a store and want to track orders, install the matching free add-on alongside this plugin:
- AdvocateLoop for WooCommerce — a separate free add-on that adds order tracking for WooCommerce stores. Its features are documented with that add-on.
Add-ons require this base plugin to be installed and active. When an add-on is active it adds its own tab under the AdvocateLoop menu; deactivate it and the tab is removed automatically. The base plugin works fully on its own without any add-on.
Requirements
- WordPress 5.8 or higher
- PHP 7.4 or higher
- An AdvocateLoop account (a free tier is available). The plugin shows a setup notice until you enter your API Key and Brand ID.
Full setup and usage documentation: https://docs.advocateloop.com/plugins/wordpress/setup/
External Services
This plugin connects to AdvocateLoop, a third-party referral service, and cannot function without it — all referral logic, attribution, and reward calculation happen in the AdvocateLoop service rather than on your site.
To render widgets and attribute referrals, the plugin loads AdvocateLoop’s widget script in the visitor’s browser. Data is sent to AdvocateLoop in two situations:
- From your WordPress admin: your API Key and Brand ID, to verify the connection and load your account data.
- From a visitor’s browser: when a page loads, a visitor identifier is requested; if the visit includes a referral, the referral code and landing page are sent so the visit can be attributed. When a visitor uses a share widget, the contact details they enter (such as name and email) are sent to create their advocate record and return a share link.
By using this plugin you agree to AdvocateLoop’s Terms of Service (https://advocateloop.com/terms) and Privacy Policy (https://advocateloop.com/privacy).