Advanced Pixel for Barion adds Barion Pixel tracking to your WooCommerce store. It supports two modes:

Base Pixel (always active): Loads the Barion tracking script on all pages. Fires pageView automatically for fraud prevention and basic analytics.

Full Tracking (optional): Tracks all mandatory e-commerce events per the Barion Pixel documentation:

contentView – Product page views
addToCart – Add to cart actions (client-side, compatible with page caching)
initiateCheckout – Checkout page views
purchase – Completed orders with full revenue tracking
setEncryptedEmail – Encrypted billing email for user identification

Cookie Consent

The plugin integrates with the WP Consent API, supporting all major cookie consent plugins:

CookieYes
Complianz
Real Cookie Banner
GDPR Cookie Compliance (Moove)
Cookie Notice by dFactory

Direct fallback integration with Cookie Law Info is also included.

Supported Languages

English (default)
Hungarian (hu_HU)
Czech (cs_CZ)
Slovak (sk_SK)
German (de_DE)
Croatian (hr)
Romanian (ro_RO)
Slovenian (sl_SI)
Serbian (sr_RS)

Privacy

This plugin loads the Barion Pixel script (bp.js) from pixel.barion.com on all frontend pages. Page view and e-commerce event data is sent to Barion’s servers. On purchase completion, the billing email address is passed to bp.js which encrypts it with SHA1 before transmission — no plaintext email leaves your server.

Key Features

Base Pixel with automatic pageView tracking
Full e-commerce event tracking with all required fields
WP Consent API integration for universal cookie consent support
Client-side add-to-cart tracking (compatible with page caching)
Variable product support (tracks variation prices)
Duplicate purchase prevention
Debug mode with console logging
Detects other plugins loading bp.js to avoid double-loading