Advanced Pixel for Barion adds Barion Pixel tracking to your WooCommerce store. It supports two modes:

Base Pixel (always active): Loads the Barion tracking script on all pages. Fires pageView automatically for fraud prevention and basic analytics.

Full Tracking (optional): Tracks all mandatory e-commerce events per the Barion Pixel documentation:

contentView – Product page views
addToCart – Add to cart actions (client-side, compatible with page caching)
initiateCheckout – Checkout page views
purchase – Completed orders with full revenue tracking
setEncryptedEmail – Encrypted billing email for user identification

Full Tracking is also one of the conditions of Barion’s discounted “Advanced” gateway package. You have to request that package from Barion, and Barion reviews your pixel implementation before granting it — installing this plugin does not change your fees on its own. See the FAQ below.

Cookie Consent

Barion requires a grantConsent event before it approves a Full Pixel integration. The plugin sends it automatically, and reads these consent managers directly, with no extra plugin:

CookieYes
Complianz
Cookiebot
Cookie Law Info (legacy banner)

For every other cookie banner, install the WP Consent API plugin. It is the WordPress standard for passing consent between plugins, and Real Cookie Banner, GDPR Cookie Compliance (Moove) and Cookie Notice by dFactory all support it. You can also wire your banner up by hand in a few lines.

Supported Languages

English (default)
Hungarian (hu_HU)
Czech (cs_CZ)
Slovak (sk_SK)
German (de_DE)
Croatian (hr)
Romanian (ro_RO)
Slovenian (sl_SI)
Serbian (sr_RS)

Privacy

This plugin loads the Barion Pixel script (bp.js) from pixel.barion.com on all frontend pages. Page view and e-commerce event data is sent to Barion’s servers. On purchase completion, the billing email address is passed to bp.js which encrypts it with SHA1 before transmission — no plaintext email leaves your server.

Key Features

Base Pixel with automatic pageView tracking
Full e-commerce event tracking with all required fields
Automatic grantConsent and rejectConsent, required for Barion’s Full Pixel approval
Client-side add-to-cart tracking (compatible with page caching)
Variable product support (tracks variation prices)
Duplicate purchase prevention
Debug mode with console logging
Keeps one base pixel on the page, because two copies of bp.js stop events from reaching Barion