Send WordPress form and order data to 300+ CRMs, email tools, and sheets — no code, no per-task fees, data stays on your site.

Overview

Stop paying per-task fees to move your own data.

Advanced Form Integration (AFI) connects your WordPress forms and site events to 200+ external platforms (CRMs, email marketing, Google Sheets, helpdesks, webhooks) with zero code. Set it up once and form submissions, WooCommerce orders, bookings, and more flow into the tools you already use, in real time.

AFI runs entirely on your own site, so integrations fire directly from WordPress to each platform’s API. There are no task limits, no metering, and no per-action billing. Whether you process 100 submissions a month or 100,000, the plugin works the same, and your form data and credentials never leave your server.

AFI requires no coding knowledge and can be configured in minutes. It is built for marketers, sales teams, agencies, and business owners who want to streamline workflows and improve data accuracy.

Website | Documentation | Tutorial Videos

Why Choose AFI

No per-task fees. AFI has no task meter, so your submissions are unlimited on every plan, free or paid.
Your data never leaves your server. Integrations fire directly from your site to each platform’s API. No third-party service sits in the middle of your leads, orders, or customer details. Better for privacy and GDPR.
Built for WordPress. Native triggers for 70+ form plugins plus WooCommerce, LMS, memberships, and bookings. No brittle webhook glue to maintain.
Fix and resend, not lost data. Every API call is logged. If one fails, view the exact request and response, edit the data, and resend in one click. No need to ask anyone to re-submit the form.
Conditional logic on every integration. Route submissions to different destinations based on their content, so you never push junk into your CRM.

Common Use Cases

E-commerce. Send WooCommerce orders to Google Sheets, create CRM leads for high-value purchases, and keep your fulfilment tools in sync.
Lead generation. Add Contact Form 7, WPForms, or Gravity Forms submissions to HubSpot, Mailchimp, or ActiveCampaign automatically.
Agencies. Connect many clients’ forms to different CRM and email accounts, and manage every integration from one dashboard.
Membership and LMS sites. Sync new MemberPress signups and course enrolments to your email platform or CRM.
Events and bookings. Register attendees from your booking or events plugin into Zoom Webinar, a calendar, or a spreadsheet.
Customer support. Create Freshdesk or Zendesk tickets from form submissions and route urgent ones to Slack.

Key Features

Universal Form Support

Connect virtually any WordPress form plugin, including Contact Form 7, WPForms, Elementor Pro Forms, Gravity Forms, Ninja Forms, Fluent Forms, and 70+ others. Triggers also extend beyond forms to WooCommerce orders, LMS enrolments, memberships, bookings, forum posts, donations, and more.

Smart Field Mapping

Map form fields to destination fields with support for combining multiple fields and mixing static text with dynamic tags. For example, set a destination field to “New lead from {{_site_title}}” or combine {{first_name}} and {{last_name}} into one value.

Conditional Logic

Control when data is sent using visual conditional rules. Send only when specific criteria are met, and route different submissions to different destinations.

System and UTM Tags

Access dynamic system information using tags like {{_date}}, {{_user_ip}}, and {{_site_title}}, and capture campaign data with {{utm_source}}, {{utm_medium}}, {{utm_campaign}}, {{gclid}}, and more.

Activity Log and Resend

Every outbound API call is recorded with its full request and response. When something fails, view exactly what went wrong, edit the data inline, and resend with one click.

Multi-Account Support

Connect multiple accounts for the same platform from one site, for example several Mailchimp, Salesforce, or Zoho accounts, each labelled and tracked separately. Ideal for agencies.

Built for Performance

Integrations run asynchronously in the background via Action Scheduler, so form submissions stay instant. Database tables are indexed for fast log queries even on busy sites, and credentials are not autoloaded on front-end pageviews.

Multisite Support

Full compatibility with WordPress multisite installations.

Supported Trigger Platforms (Senders)

AFI can start an integration from any of these forms, plugins, and events.

Form builders: Contact Form 7, WPForms, Gravity Forms, Elementor Pro Form, Fluent Forms, Ninja Forms, Formidable Forms, Forminator, WS Form, ARForms, Avada Forms, Beaver Builder Form, Bit Form, Breakdance Builder Form, Bricks Builder Form, Caldera Forms, ConvertPro Forms, Cool FormKit, Crowdsignal Forms, Divi Forms, eForm, Everest Forms, FormCraft 3, FormCraft Basic, Happyforms, JetFormBuilder, Kadence Blocks Form, Live Forms, Metform, Quform, Smart Forms, User Registration, weForms, WP User Frontend, SureForms, Jetpack Forms, Kali Forms, MW WP Form, NEX-Forms, QuillForms, RegistrationMagic, RomeTheme Form, Simple Basic Contact Form, SiteOrigin Contact Form, Snow Monkey Forms, Spectra Pro Forms, VS Contact Form, HTML Forms, HT Contact Form, Hash Form, Gutena Forms, Gutenverse Form, Form Maker by 10Web, WPZOOM Forms, Depicter, Otter Blocks Form, FormLayer, Nextend Social Login and Register, ProfilePress

E-commerce: WooCommerce, Easy Digital Downloads, SureCart, FluentCart, CartFlows, WP Simple Pay, WP Pizza, Advanced Coupons, Customer Reviews for WooCommerce, Dokan, WooCommerce Analytics, WooCommerce Subscriptions, Cart Abandonment Recovery for WooCommerce, YITH WooCommerce Wishlist, WCBoost Wishlist, WPC Smart Wishlist for WooCommerce

Memberships: MemberPress, Paid Membership Pro, ARMember, SureMembers, Ultimate Member, WP-Members, DigiMember, Restrict Content Pro, WooCommerce Memberships, Simple Membership

LMS and courses: LearnDash, LifterLMS, TutorLMS, LearnPress, Sensei LMS, MasterStudy LMS, Academy LMS, Thrive Apprentice

Events and bookings: The Events Calendar, Events Manager, Event Tickets, Eventin, Event Espresso, FooEvents, Amelia Booking, Bookly, LatePoint, Easy Appointments, WP Booking Calendar, Fluent Booking, Appointment Hour Booking, Simply Schedule Appointments, Timetable and Event Schedule, Webba Booking Lite, WP Travel Engine, WooCommerce Bookings

Community and forums: BuddyBoss, BuddyPress, bbPress, PeepSo, wpForo, Asgaros Forum, AnsPress, Fluent Community, wpDiscuz

Affiliates: AffiliateWP, Easy Affiliate, SliceWP, Fluent Affiliate

Donations: GiveWP, Charitable, Fundraising for WooCommerce

Gamification and engagement: GamiPress, myCred, WP ULike, WP Post Ratings, RafflePress, Site Reviews, kk Star Ratings, WP Recipe Maker, WP-Polls, Strong Testimonials

Email capture and newsletters: MailPoet Forms, Newsletter, Thrive Leads, Hustle, Email Subscribers & Newsletters

Quizzes and surveys: Quiz and Survey Master, Thrive Quiz Builder, UserFeedback

Support and CRM: Awesome Support, Jetpack CRM, Groundhogg

Security: All-In-One Security (AIOS), Defender Security, Kadence Security (formerly Solid Security / iThemes Security), Two Factor, Temporary Login Without Password

Other WordPress plugins: Business Directory Plugin, Fluent Boards, FluentAuth, FluentSMTP, My Sticky Elements, Ninja Tables, WP Job Manager, Download Manager, Download Monitor, PrettyLinks

You can also capture UTM parameters from any trigger by enabling the feature in settings.

Supported Action Platforms (Receivers)

AFI can send your data to any of these 200+ destinations.

CRM and sales: Salesforce, HubSpot, Zoho CRM, Zoho Bigin, Pipedrive, Copper CRM, Insightly, Close CRM, Capsule CRM, Agile CRM, Apptivo, Attio, CiviCRM, ClinchPad CRM, CompanyHub, Dynamics 365 CRM, Dynamics 365 Sales, Dynamics 365 Marketing, Flowlu, FollowUpBoss, Freshworks CRM (Freshsales), HighLevel, Less Annoying CRM, LionDesk, Nimble, Nutshell CRM, Onehash.ai, Salesflare, Salesmate, SuiteDash, Vtiger CRM, Wealthbox CRM, Zendesk Sell, Apollo.io, Fluent CRM, Jobber, Keap, LocaliQ, Mailshake, Ontraport, Outreach, Salesloft, Scoro CRM, SharpSpring, Success.ai, SuperOffice CRM, Teamleader Focus, noCRM.io

Real estate: Lofty (formerly Chime), Real Geeks, Wise Agent, Sierra Interactive, CINC, IXACT Contact, DealMachine, Podio, Dotloop, SkySlope, Brokermint

Mortgage: Total Expert, Jungo, Shape Software, Encompass (ICE Mortgage), Velocify, Insellerate, Big Purple Dot

Legal: Clio, PracticePanther, Filevine

Healthcare and wellness: Practice Better, DrChrono, Mindbody

Home services: ServiceTitan, Housecall Pro, JobNimbus, AccuLynx

Nonprofit and church management: Bloomerang, DonorPerfect, NeonCRM, Givebutter, Breeze ChMS, Donorbox

Insurance: EZLynx

Email marketing and automation: Mailchimp, ActiveCampaign, Brevo, Constant Contact, AWeber, GetResponse, Klaviyo, Kit, MailerLite, MailerLite Classic, Omnisend, Drip, Encharge, EngageBay, Mautic, Ortto, Customer.io, Braze, Attentive, Autopilot, Benchmark Email, BombBomb, Acelle Mail, Acumbamail, Audienceful, beehiiv, Cakemail, Campaigner, Campaign Monitor, Campayn, CleverReach, Copernica, Curated, DirectIQ, Doppler, EasySendy, Elastic Email, Emailchef, Emailit, EmailOctopus, Enormail, Flodesk, iContact, Instantly, Keila, Laposta, lemlist, Loops, MailBluster, Mailcoach, Maileon, Mailercloud, Mailify, Mailjet, Mail Mint, Mailmodo, MailPoet, Mailrelay, Mailster, MailUp, MailWizz, Moosend, Newsletter, Pabbly Email Marketing, Rapidmail, Resend, Robly, Saleshandy, Sales.Rocks, Sarbacane, Selzy, Sender, SendFox, Sendlane, SendPulse, SendX, Sendy, Smartlead.ai, SmartrMail, Snov.io, System.io, Vertical Response, Woodpecker.co, Zoho Campaigns, Zoho Marketing Automation, Iterable, MailerSend, Maropost, SendGrid, Vision6, Adobe Campaign / Journey Optimizer, Kartra, Marketo, Pardot (Account Engagement), Courrielleur, Emma, Listmonk, Mailgun Transactional, MailingBoss, Mumara, Sendinblue (legacy Brevo)

Spreadsheets and databases: Google Sheets, Airtable, Smartsheet, Zoho Sheet, Zoho Creator, Knack, Quickbase, Ragic, Microsoft Dataverse, Kintone, Notion, Softr

Project management and productivity: Asana, ClickUp, Trello, Monday.com, Microsoft To Do, Fluent Boards, Google Tasks, Field Nation, ServiceM8, Teamwork, Todoist, Wrike

Calendars and scheduling: Google Calendar, Cal.com, Calendly, Acuity Scheduling, AddCal, Appointment Hour Booking, Fluent Booking

Helpdesk and customer service: Freshdesk, Zendesk, Zoho Desk, Zoho FSM, Fluent Support, Intercom, Dynamics 365 Customer Service, Dynamics 365 Field Service, Help Scout, Gist, LiveChat, Tawk.to, Tidio, Crisp, Front, Re:amaze

Team communication and SMS: Slack, Microsoft Teams, Twilio, Pushover, EZ Texting, JustCall, SlickText, WhatsApp Business Platform, Aircall, OpenPhone

Webinars and events: Zoom Webinar, WebinarJam, EverWebinar, Demio, Livestorm, Airmeet, BigMarker, Eventbrite, eWebinar, GoToWebinar, WebinarGeek, Zoho Meeting, Adobe Connect, ON24

E-signature and documents: DocuSign, PandaDoc

Ad conversion tracking and analytics: Google Analytics 4, Meta Conversions API

Customer data platforms: Twilio Segment

File storage: Google Drive, Dropbox

E-commerce: WooCommerce, Shopify

Courses and memberships: Teachable, Thinkific, Memberful

Finance and operations: Zoho Books, Zoho Inventory, Zoho Invoice, Zoho Billing (Subscriptions), Zoho People, Fortnox, FreeAgent, FreshBooks, e-conomic, Lexoffice, Moneybird, MYOB, QuickBooks Online, sevDesk, Stripe, Visma eAccounting, Xero

HR and workforce management: Deputy, Employment Hero, Personio, Recruitee, Workable, Zoho Recruit, Greenhouse

WordPress plugins: WordPress (create post), Gravity Forms, WPForms, bbPress, BuddyBoss, BuddyPress, Charitable, GiveWP, AffiliateWP, Fluent Affiliate, Fluent Community, GamiPress, Events Manager, Academy LMS, LatePoint, myCred, Ninja Tables, The Events Calendar, Groundhogg, Jetpack CRM, SupportCandy, WP Job Manager, Paid Memberships Pro, LearnDash, Tutor LMS, Easy Digital Downloads, Advanced Custom Fields, Flamingo, Awesome Support, SliceWP, PropertyHive, WP ERP, Sensei LMS, SureMembers, WP Booking Calendar, WP Event Manager, Eventin, LifterLMS, Fluent Cart, Site Reviews, MasterStudy LMS, WP CRM System, Ultimate Member

Developer and webhooks: Webhook (any method, custom headers and body), Zapier (send data to a Zapier webhook)

Cannot find your platform? Email [email protected] to request it. Many integrations were added by user request.

Free vs Pro

AFI is fully functional for free. Every platform above is available in the free version with core field support, unlimited integrations, conditional logic, the activity log with resend, and multi-account support.

A Pro license adds:

All form fields, not just the core set.
Custom fields and tags for CRMs and email platforms (for example Salesforce, HubSpot, Mailchimp, Zoho, and many more).
Inbound webhooks, so external systems can trigger actions inside your WordPress site.
Platform-specific advanced actions, for example HubSpot companies, deals, tickets, and tasks; Salesforce record types; and separate Google Sheets rows for each WooCommerce line item.
Priority email support and frequent feature updates.

See pricing and the full feature comparison.

Advanced Form Integration — Connect Forms to 200+ Apps