Connect WordPress forms to 200+ apps with no code and no per-task fees. Send leads, orders, and signups to your CRM, email, or sheets. Your data stays on your site.

Overview

Stop paying per-task fees to move your own data.

Advanced Form Integration (AFI) connects your WordPress forms and site events to 200+ external platforms (CRMs, email marketing, Google Sheets, helpdesks, webhooks) with zero code. Set it up once and form submissions, WooCommerce orders, bookings, and more flow into the tools you already use, in real time.

AFI runs entirely on your own site, so integrations fire directly from WordPress to each platform’s API. There are no task limits, no metering, and no per-action billing. Whether you process 100 submissions a month or 100,000, the plugin works the same, and your form data and credentials never leave your server.

AFI requires no coding knowledge and can be configured in minutes. It is built for marketers, sales teams, agencies, and business owners who want to streamline workflows and improve data accuracy.

Website | Documentation | Tutorial Videos

Why Choose AFI

No per-task fees. AFI has no task meter, so your submissions are unlimited on every plan, free or paid.
Your data never leaves your server. Integrations fire directly from your site to each platform’s API. No third-party service sits in the middle of your leads, orders, or customer details. Better for privacy and GDPR.
Built for WordPress. Native triggers for 70+ form plugins plus WooCommerce, LMS, memberships, and bookings. No brittle webhook glue to maintain.
Fix and resend, not lost data. Every API call is logged. If one fails, view the exact request and response, edit the data, and resend in one click. No need to ask anyone to re-submit the form.
Conditional logic on every integration. Route submissions to different destinations based on their content, so you never push junk into your CRM.

Recently Shipped (2.1.x)

Active, ongoing development. Recent releases added Cal.com and Knack support, hardened Google Sheets and WooCommerce reliability with dedupe and retry logic, and delivered a critical security patch (all users should run 2.1.1 or later). The 2.0 release rebuilt the admin UI on Vue 3 with a site-wide security and performance pass: faster log pages, single-source credential storage, and hardened AJAX endpoints throughout. See the Changelog for the full list.

Common Use Cases

E-commerce. Send WooCommerce orders to Google Sheets, create CRM leads for high-value purchases, and keep your fulfilment tools in sync.
Lead generation. Add Contact Form 7, WPForms, or Gravity Forms submissions to HubSpot, Mailchimp, or ActiveCampaign automatically.
Agencies. Connect many clients’ forms to different CRM and email accounts, and manage every integration from one dashboard.
Membership and LMS sites. Sync new MemberPress signups and course enrolments to your email platform or CRM.
Events and bookings. Register attendees from your booking or events plugin into Zoom Webinar, a calendar, or a spreadsheet.
Customer support. Create Freshdesk or Zendesk tickets from form submissions and route urgent ones to Slack.

Key Features

Universal Form Support

Connect virtually any WordPress form plugin, including Contact Form 7, WPForms, Elementor Pro Forms, Gravity Forms, Ninja Forms, Fluent Forms, and 70+ others. Triggers also extend beyond forms to WooCommerce orders, LMS enrolments, memberships, bookings, forum posts, donations, and more.

Smart Field Mapping

Map form fields to destination fields with support for combining multiple fields and mixing static text with dynamic tags. For example, set a destination field to “New lead from {{_site_title}}” or combine {{first_name}} and {{last_name}} into one value.

Conditional Logic

Control when data is sent using visual conditional rules. Send only when specific criteria are met, and route different submissions to different destinations.

System and UTM Tags

Access dynamic system information using tags like {{_date}}, {{_user_ip}}, and {{_site_title}}, and capture campaign data with {{utm_source}}, {{utm_medium}}, {{utm_campaign}}, {{gclid}}, and more.

Activity Log and Resend

Every outbound API call is recorded with its full request and response. When something fails, view exactly what went wrong, edit the data inline, and resend with one click.

Multi-Account Support

Connect multiple accounts for the same platform from one site, for example several Mailchimp, Salesforce, or Zoho accounts, each labelled and tracked separately. Ideal for agencies.

Built for Performance

Integrations run asynchronously in the background via Action Scheduler, so form submissions stay instant. Database tables are indexed for fast log queries even on busy sites, and credentials are not autoloaded on front-end pageviews.

Multisite Support

Full compatibility with WordPress multisite installations.

Supported Trigger Platforms (Senders)

AFI can start an integration from any of these forms, plugins, and events.

Form builders: Contact Form 7, WPForms, Gravity Forms, Elementor Pro Form, Fluent Forms, Ninja Forms, Formidable Forms, Forminator, WS Form, ARForms, Avada Forms, Beaver Builder Form, Bit Form, Breakdance Builder Form, Bricks Builder Form, Caldera Forms, ConvertPro Forms, Cool FormKit, Crowdsignal Forms, Divi Forms, eForm, Everest Forms, FormCraft, Happyforms, JetFormBuilder, Kadence Blocks Form, Live Forms, Metform, QuForm2, Smart Forms, User Registration, weForms

E-commerce: WooCommerce, Easy Digital Downloads, SureCart, FluentCart, CartFlows, WP Simple Pay, WP Pizza, Advanced Coupons

Memberships: MemberPress, Paid Membership Pro, ARMember, SureMembers, Ultimate Member, WP-Members, DigiMember

LMS and courses: LearnDash, LifterLMS, TutorLMS, LearnPress, Sensei LMS, MasterStudy LMS, Academy LMS, Thrive Apprentice

Events and bookings: The Events Calendar, Events Manager, Event Tickets, Eventin, Event Espresso, FooEvents, Amelia Booking, Bookly, LatePoint, Easy Appointments, WP Booking Calendar, Fluent Booking, Appointment Hour Booking

Community and forums: BuddyBoss, BuddyPress, bbPress, PeepSo, wpForo, Asgaros Forum, AnsPress

Affiliates: AffiliateWP, Easy Affiliate, SliceWP, Fluent Affiliate

Donations: GiveWP, Charitable

Gamification and engagement: GamiPress, myCred, WP ULike, WP Post Ratings, RafflePress

Email capture and newsletters: MailPoet Forms, Newsletter, Thrive Leads

Quizzes and surveys: Quiz and Survey Master, Thrive Quiz Builder

Support and CRM: Awesome Support, Jetpack CRM, Groundhogg

You can also capture UTM parameters from any trigger by enabling the feature in settings.

Supported Action Platforms (Receivers)

AFI can send your data to any of these 200+ destinations.

CRM and sales: Salesforce, HubSpot, Zoho CRM, Zoho Bigin, Pipedrive, Copper CRM, Insightly, Close CRM, Capsule CRM, Agile CRM, Apptivo, Attio, CiviCRM, ClinchPad CRM, CompanyHub, Dynamics 365 CRM, Dynamics 365 Sales, Dynamics 365 Marketing, Flowlu, FollowUpBoss, Freshworks CRM (Freshsales), HighLevel, Less Annoying CRM, LionDesk, Nimble, Nutshell CRM, Onehash.ai, Salesflare, Salesmate, SuiteDash, Vtiger CRM, Wealthbox CRM, Zendesk Sell, Apollo.io, Fluent CRM

Email marketing and automation: Mailchimp, ActiveCampaign, Brevo, Constant Contact, AWeber, GetResponse, Klaviyo, Kit, MailerLite, MailerLite Classic, Omnisend, Drip, Encharge, EngageBay, Mautic, Ortto, Customer.io, Braze, Attentive, Autopilot, Benchmark Email, BombBomb, Acelle Mail, Acumbamail, Audienceful, beehiiv, Cakemail, Campaigner, Campaign Monitor, Campayn, CleverReach, Copernica, Curated, DirectIQ, Doppler, EasySendy, Elastic Email, Emailchef, Emailit, EmailOctopus, Enormail, Flodesk, iContact, Instantly, Keila, Laposta, lemlist, Loops, MailBluster, Mailcoach, Maileon, Mailercloud, Mailify, Mailjet, Mail Mint, Mailmodo, MailPoet, Mailrelay, Mailster, MailUp, MailWizz, Moosend, Newsletter, Pabbly Email Marketing, Rapidmail, Resend, Robly, Saleshandy, Sales.Rocks, Sarbacane, Selzy, Sender, SendFox, Sendlane, SendPulse, SendX, Sendy, Smartlead.ai, SmartrMail, Snov.io, System.io, Vertical Response, Woodpecker.co, Zoho Campaigns, Zoho Marketing Automation

Spreadsheets and databases: Google Sheets, Airtable, Smartsheet, Zoho Sheet, Knack, Quickbase, Ragic, Microsoft Dataverse

Project management and productivity: Asana, ClickUp, Trello, Monday.com, Microsoft To Do, Fluent Boards

Calendars and scheduling: Google Calendar, Cal.com, Calendly, Acuity Scheduling, AddCal, Appointment Hour Booking, Fluent Booking

Helpdesk and customer service: Freshdesk, Zendesk, Zoho Desk, Fluent Support, Intercom, Dynamics 365 Customer Service, Dynamics 365 Field Service

Team communication and SMS: Slack, Microsoft Teams, Twilio, Pushover

Webinars and events: Zoom Webinar, WebinarJam, EverWebinar, Demio, Livestorm, Airmeet, BigMarker

File storage: Google Drive, Dropbox

Finance and operations: Zoho Books, Zoho People

WordPress plugins: WordPress (create post), Gravity Forms, WPForms, bbPress, BuddyBoss, Charitable, GiveWP, AffiliateWP, Fluent Affiliate, Fluent Community, GamiPress, Events Manager, Academy LMS

Developer and webhooks: Webhook (any method, custom headers and body), Zapier (send data to a Zapier webhook)

Cannot find your platform? Email [email protected] to request it. Many integrations were added by user request.

Free vs Pro

AFI is fully functional for free. Every platform above is available in the free version with core field support, unlimited integrations, conditional logic, the activity log with resend, and multi-account support.

A Pro license adds:

All form fields, not just the core set.
Custom fields and tags for CRMs and email platforms (for example Salesforce, HubSpot, Mailchimp, Zoho, and many more).
Inbound webhooks, so external systems can trigger actions inside your WordPress site.
Platform-specific advanced actions, for example HubSpot companies, deals, tickets, and tasks; Salesforce record types; and separate Google Sheets rows for each WooCommerce line item.
Priority email support and frequent feature updates.

See pricing and the full feature comparison.

Advanced Form Integration — Connect Forms to 200+ Apps