AdPriva

AdPriva verifies your traffic with cryptographic proofs so you can tell real, human visits from
abusive bots. Install the plugin, click Connect with AdPriva (a secure OAuth sign-in — no API keys
to copy), and the plugin will:

• Register and verify your site with AdPriva automatically.
• Provision a site placement and load the AdPriva verification tag on your site from the AdPriva CDN.
• Show a traffic & validity summary right on your WordPress dashboard, with a link to your full
  AdPriva console.

The plugin is self-sufficient inside wp-admin:

• Settings page — control where the tag loads (post types, exclude logged-in users,
  administrators, or specific URLs), choose how it cooperates with consent plugins, toggle the
  dashboard widget, and (advanced) override the AdPriva endpoints.
• In-admin dashboard — KPI cards, a human vs. bot verdict breakdown, and a trend chart over the
  last 7, 30, or 90 days, all without leaving WordPress.

No personal data about your visitors is collected by this plugin. Verification happens server-side at
AdPriva using privacy-preserving signals.

Connecting

After activating, open the AdPriva menu in wp-admin and click Connect with AdPriva. You will be
sent to AdPriva to approve the connection for your organization, then returned to your site — connected.

External services

This plugin connects to AdPriva, a third-party service, to verify your traffic. This is required for
the plugin to function.

1. AdPriva API — https://api.adpriva.com
Used to: complete the “Connect with AdPriva” sign-in (OAuth 2.0 authorization-code with PKCE), register
and verify your site’s domain, provision a site placement, and fetch your traffic summary and per-day
trend for the dashboard widget and the in-admin dashboard.
Data sent: your site’s domain, the OAuth authorization parameters, and the access token issued to this
install. No visitor personal data is sent by the plugin.
Terms: https://adpriva.com/terms — Privacy Policy: https://adpriva.com/privacy

2. AdPriva verification tag (CDN) — https://cdn.adpriva-ads.com/tag.js
Used to: load the lightweight verification tag on your site’s front end (with your provisioned
placement ID) so AdPriva can verify traffic. The script is served from AdPriva’s CDN.
Terms: https://adpriva.com/terms — Privacy Policy: https://adpriva.com/privacy

Privacy

• The plugin stores a single option in your database holding the AdPriva connection: access/refresh
  tokens (encrypted at rest using your site’s WordPress salts), your placement ID, and your domain.
• The plugin does not set cookies and does not collect or store your visitors’ personal data.
• You can disconnect at any time from the AdPriva settings page; this revokes the access token and
  deletes the stored connection. Uninstalling the plugin removes all stored data.
• Respecting consent: the tag only loads when connected and when your Settings → Tag targeting rules
  allow it, and a consent/privacy plugin can always suppress it via the adpriva_should_load_tag
  filter (the filter is the final override).
• Settings are stored in a separate adpriva_settings option; they contain no visitor data.