ActiveTrail for WooCommerce

ActiveTrail for WooCommerce is an integration plugin that enables a simple and efficient connection between a WooCommerce store and the ActiveTrail platform.

The plugin allows synchronizing core store data from WooCommerce to ActiveTrail, including contacts, orders, products, and site activity events.
It supports both historical synchronization of existing data and online (real-time) synchronization of new data.

The connection is established using an API key from the site owner’s ActiveTrail account and is configured through the WordPress admin interface.
No additional development is required.

Key Features

Order and Subscriber Synchronization

• Automatic synchronization of orders and subscribers from the website to ActiveTrail
• Transfer of customer data, order details, and activity events
• Synchronization respects the user’s marketing consent status based on data stored on the site

Marketing Consent Management

• Add marketing consent checkboxes to the checkout page
• Add marketing consent checkboxes to registration forms
• Store and validate consent status using user metadata fields

Historical Synchronization

• Historical synchronization of existing contacts
• Option to synchronize contacts only or contacts together with orders
• Automatic scanning of commonly used metadata fields to verify previously given marketing consent

Cart Abandonment Tracking

• Detection and tracking of abandoned carts on the site
• Sending abandoned cart data to ActiveTrail
• Cart tracking applies to registered users only

Dynamic Product Catalog Generation

• Generation of product catalogs in XML format for:
  • Facebook Catalog
  • Google Merchant Center
• Catalogs are updated automatically in real time when products are added, updated, or deleted

Privacy Policy

ActiveTrail for WooCommerce transfers data via API to the site owner’s ActiveTrail account in order to synchronize information between WooCommerce and ActiveTrail.

The plugin respects the user’s marketing consent status.

The data sent to ActiveTrail may include:
– Information submitted through registration forms
– Information submitted during order checkout
– Shopping cart data in cases of cart abandonment, for registered users only

Third-party Services

This plugin integrates with the ActiveTrail platform.

Service provider: ActiveTrail
Purpose: Synchronization of contacts, orders, cart data, and generation of product catalogs via API

Relevant policies:
– Anti-Spam Policy: https://www.activetrail.com/anti_spam_policy/
– Privacy Policy: https://www.activetrail.com/privacy_policy/
– Data Processing Agreement (DPA): https://www.activetrail.com/dpa/
– Terms and Conditions: https://www.activetrail.com/terms-and-conditions/
– ISO 27001 Certification: https://www.activetrail.com/iso-27001/